Growth Lead

About the Company We are a trader-first perpetual DEX built for capital efficiency and serious trading experience. One unified margin account turns your entire portfolio into active collateral. CEX-grade UX, fully onchain. Advanced strategies, real-time PnL, and 100% of value returned to real contributors. Backed by leading crypto investors with a $30M seed round, we are building the exchange traders have always deserved. We are early, moving fast, and looking for a Growth Lead who lives at the intersection of community, distribution, and product instinct. About the Role This is not a traditional marketing hire. You will own how we acquire, activate, and retain traders: from the first post that gets someone curious, to the moment they make their first trade, to the loop that keeps them coming back. You will build the growth motion from scratch, working directly with the founders on GTM strategy, BD partnerships, and community-led distribution. You will have strong opinions on how to improve the product and the onboarding experience, and you will be heard. You know the crypto trading world from the inside. You understand what makes a trader sticky, what makes them share, and what kills conversion. You are as comfortable in a KOL group chat as you are building a referral program or pitching a market maker. Key Responsibilities - Own trader acquisition end to end: strategy, execution, and iteration. You set the growth roadmap and you ship it. - Build and run social-first distribution across X/Twitter, Telegram, Discord, and emerging platforms. You know how to make a platform feel alive and worth joining. - Identify and close BD partnerships that drive real volume: market makers, trading communities, KOLs, launchpads, and ecosystem integrations. - Design and execute creative onboarding campaigns that get traders from "heard of it" to "first trade" as fast as possible. - Develop and own referral programs, trading competitions, incentive structures, and community challenges that compound over time. - Work closely with product to feed back trader friction, feature gaps, and onboarding drop-off, you are the voice of the trader internally. - Push hard on product opinions: if the onboarding flow is broken, say so and propose the fix. If a feature would unlock a trading cohort, make the case. - Build and manage relationships with key traders, communities, and influencers who can move volume. - Track what matters: activation rates, D1/D7/D30 retention, referral conversion, volume per cohort. Optimise relentlessly. Requirements - Deep crypto-native background: you have traded, you understand perps, funding rates, liquidations, and what serious traders care about - Proven track record growing a crypto product, exchange, or trading platform: volume moved, communities built, campaigns that worked - Strong social instincts: you know how crypto Twitter, Telegram, and Discord work as distribution channels, not just comms channels - Experience closing BD partnerships in crypto: integrations, KOL deals, ecosystem relationships, or market maker relationships - Product sense: strong opinions on UX, onboarding flows, and trader experience, backed by real knowledge of what good looks like - Comfortable operating 0 to 1 in a fast-moving, high-stakes environment with minimal process and maximum ownership - Based in the US or Europe with meaningful overlap across both time zones Nice to Have - Experience at a DEX, CEX, or crypto trading infrastructure company - Existing relationships with top crypto KOLs, trading communities, or market makers - Background in running trading competitions, incentive campaigns, or points programs - Experience with airdrop or token distribution strategy