Sara Hanley

Chief Marketing Officer | SVP of Marketing

Granville, Ohio, USA

🟢Aping In

Enterprise AI SaaS marketing executive with a track record of building revenue-driving marketing organizations, defining durable market narratives, and earning trust with enterprise and blue-chip customers. Trusted operating partner to CEOs, boards, and investors to translate AI strategy into sustained growth.

Work Preferences

Salary

USD 275,000

Skills

AI/ML Product Marketing10/10

B2B SaaS Marketing10/10

Digital Marketing10/10

Enterprise GTM Strategy10/10

Executive & Board Partnership10/10

Growth Marketing (10/10)Lifecycle Marketing (10/10)Marketing Analytics (10/10)Org Design & Team Development (10/10)Revenue Marketing (10/10)Budget Management (10/10)Category Strategy (10/10)Product Marketing (9/10)Demand Generation (9/10)Paid Media (8/10)Customer Marketing (8/10)Brand Marketing (8/10)PR & Analyst Relations (8/10)Strategic Partnerships (8/10)Ecommerce (7/10)

Work Experience

Senior Vice President, Marketing

ASAPP

Nov 2024 — Present

Own company-wide marketing strategy across demand generation, product marketing, brand, lifecycle, PR, analyst relations, and revenue acceleration. Promoted from VP to SVP within seven months. Defined ASAPP's market narrative, drove $0 to $8M ARR in one quarter, pacing toward $50M ARR. Core operating partner to the CEO and board. Manages $8M annual marketing budget.

Senior Director, Growth Marketing

Gladly

Jan 2021 — Jan 2024

Owned GTM strategy and execution, scaling ARR from $6M to $36M, with marketing becoming the #1 source of revenue. Built and led the growth marketing organization across demand, lifecycle, analytics, and experimentation. Achieved full CAC payback in under 10 months. Managed $2.5M annual budget. Promoted from Director of Digital Marketing to Sr. Director, Growth Marketing after one year.

Director of Digital Marketing

DataRobot

Jan 2019 — Jan 2021

Scaled revenue to $200M+ ARR supporting enterprise and Fortune-class customers. Built and managed international teams across Europe and Asia. Partnered with sales and customer teams to develop enterprise narratives. Played a central role in GTM integration for the acquisition of four companies.

Senior Manager, Digital Marketing & Web Services

Battelle

Jan 2012 — Jan 2019

Drove lead generation and revenue growth for federal enterprise clients including DoD, DOE, and DHS. Built the company's first digital acquisition engine. Influenced multi-million-dollar federal contracts through digital acquisition and credibility-first messaging. Expanded digital footprint 30% YoY.

Digital Marketing Director

James Free Jewelers

Jan 2011 — Jan 2012

Sole digital leader owning ecommerce, customer acquisition, PR, media relations, and brand presence. Built and scaled a multi-million-dollar ecommerce business. Secured major national media coverage through proactive PR. Led end-to-end digital growth spanning paid media, email, ecommerce, content, and conversion strategy.