Blaze Tan Zheng Ann

Web3 Growth & User Acquisition Specialist

Malaysia

Twitter / XDiscord: 13lazeMessage on Telegram

🟢Aping In

Web3 Growth & User Acquisition specialist with 4+ years scaling protocols from zero across APAC. Track record includes onboarding 33,000+ on-chain users, distributing $2M+ in airdrop incentives, managing $10,000+ USDT campaign budgets, and driving 50,000+ on-chain interactions. Featured in Wall Street Journal, Cointelegraph, The Block, and Block Tempo.

Work Preferences

Salary

USD 25,000 – 50,000

Skills

Community Scaling10/10

DeFi/DePIN Ecosystem10/10

GTM Strategy10/10

KOL Management10/10

Discord & Telegram Community Management9/10

Web3 Growth Marketing (9/10)Airdrop Campaign Management (9/10)User Acquisition (9/10)Partnership Development (8/10)Stakeholder Management (8/10)Team Leadership (8/10)Event Management (8/10)APAC Regional Expansion (8/10)Budget Management (8/10)Content Strategy (8/10)Data-Driven Operations (8/10)A/B Testing (8/10)Facebook Ads (8/10)Galxe / TaskON / QuestN (8/10)Dune Analytics (7/10)

Work Experience

Growth & Social Media Community Manager

Newcoin Exchange

Nov 2025 — Present

Built community infrastructure from scratch including Discord and Telegram servers, moderation workflows, and onboarding flows. Scaled organic Telegram community to 300+ members at zero paid spend. Coordinated campaigns across Twitter, Discord, TikTok, YouTube, and Facebook. Conducted A/B tests on content formats and developed performance-based incentive structures with copy traders to support TVL growth.

Senior Growth & Marketing Consultant

Bravemark Marketing Agency

Apr 2024 — Apr 2026

Embedded full-time as senior growth hire across three concurrent Web3 clients (Edge Matrix Chain, PinSwap, WowExchange). For EMC: secured WSJ, Cointelegraph, The Block features; onboarded 18,000+ on-chain users via $2M+ airdrop; managed 100+ KOLs; drove $EMC to $100M market cap; managed $10,000+ USDT campaign budgets; directed global AI/DePIN Hackathon with $1M prize pool. For PinSwap: drove 40% TVL increase; grew Twitter 0 to 11,000 followers; secured 50+ Web3 community partnerships. For WowExchange: onboarded 15,000+ users; led moderation and BD teams; achieved 80%+ community growth.

Community Manager & BD Growth

SavingDAO

Apr 2023 — Apr 2024

Built and managed a team of ambassadors, moderators, and BD associates. Scaled from 0 to 10,000+ Zealy members via gamified loyalty programs. Partnered with 50+ KOLs across Japan, China, and Vietnam achieving 30% retention uplift. Configured Wick, Mee6, and Zealy bots for automation.

Sales Executive

Act Fast Property

May 2022 — Aug 2023

Closed RM789,000+ in property transactions from a pipeline of 500+ leads. Generated 500+ qualified leads via targeted Facebook Ads campaigns. Facilitated investment decisions using Comparative Market Analyses and ROI projections.

Education

Tunku Abdul Rahman University

Diploma · Real Estate Management

2020 – 2023

Sri Emas International School

Secondary Education

2015 – 2020