Sadida Sayed

Head of Marketing & Growth | Web3 GTM

India

🟢Aping In

Web3 marketer with 12+ years leading growth across Gaming, DeFi, and SocialFi ecosystems. Specialises in pre-TGE strategy, community building, and GTM execution. Most recently scaled a 185K ecosystem at SyncVault while keeping CAC under $1. Combines on-chain data, incentive design, and regional market knowledge to drive adoption beyond launch.

Work Preferences

Salary

USD 36,000 – 60,000

Skills

Community Building9/10

Cross-functional Team Leadership9/10

Full-Stack Growth Leadership9/10

KOL & Ambassador Management9/10

Pre-TGE Strategy9/10

Web3 GTM Strategy (9/10)Regional Market Expansion (India/SEA) (8/10)Social Media Management (8/10)PR & Media Relations (8/10)Content Marketing & SEO (8/10)Quest Campaigns (Zealy/Gleam/TaskOn) (8/10)DeFi Marketing (8/10)Email Campaigns (8/10)On-chain Research & Analytics (8/10)Partnership Development (8/10)Nansen / Dune / Token Terminal (7/10)NFT Marketing (7/10)Tokenomics (7/10)LLM Tools (6/10)Figma / Canva / Miro (6/10)

Work Experience

Branding, GTM, and PR

MSV Protocol

Dec 2025 — Present

Branding, GTM, and PR for MSV Protocol.

Head Of Marketing

SyncVault

Apr 2024 — Nov 2025

Implemented Rev-Share Creator engine reducing CAC to $0.50-$0.70. Built ecosystem of 185K users (85K social, 100K email). Secured 60+ partnerships across Base, gaming, NFT, and creator networks. Coordinated three CEX listings. Led rebranding campaigns and implemented SEO and content marketing strategies.

Head Of Marketing - India

BitDelta

Oct 2023 — Apr 2024

Authored tokenomics lite paper and SEA GTM strategy. Drove 20,000+ app user acquisitions during India-SEA expansion. Built India's first campus ambassador network onboarding 15,000 students and 20+ ambassadors. Activated 30K social community and Tier 1/2 trading KOLs during pre-licensing expansion.

Content/SEO and PR

Emurgo - Cardano

Jan 2023 — Dec 2023

Content, SEO and PR for awareness activities for Emurgo - Cardano ecosystem.

Head Of Marketing

Fanfury

Dec 2021 — Feb 2023

Cosmos Gaming & DeFi. Started as Brand & MarComm Manager, promoted to Head of Marketing. Built and retained 50K+ core community post Terra Crash with 86K+ total reach. Enabled $250K raise and supported $800K in LP commitments. Led three campaigns achieving 78% staking rate. Secured ambassadors Blaise Matuidi and Jorge Masvidal. Led Forge TGE campaign delivering 300K reach. Secured tier-1 media coverage (CoinTelegraph, Yahoo Finance, CEO Insights).

Content/SEO/Campaign Localisation

CoinStore

Jan 2021 — Dec 2021

Content, SEO and campaign localisation for early market entry.

Marketing Manager

MarketinGROW

Jan 2019 — May 2021

Marketing Manager role. Career break for maternity leave post May 2021.

Social Media Manager

Federation of Indo-Israeli Chambers of Commerce

Jan 2017 — Jan 2019

Social Media Manager for the Federation of Indo-Israeli Chambers of Commerce.

Marketing Admin

Am Builders And Developers

Jan 2014 — Jan 2016

Marketing Admin role in the construction/real estate sector.

Education

Jain

PGDM · Marketing and Management

2010 – 2012

Jain

Bachelor of Commerce · Commerce

2009 – 2012