Marketing Leader & Entrepreneur
Barcelona, Spain
Marketing leader and entrepreneur with 10+ years across brand, growth, and partnerships. Built Gydde to 150K users as a MetaMask Alpha partner, drove $20M+ TVL at Blueshift DEX, and led a WEF-selected urban initiative generating 1,000+ media features and $300K raised. Advised EY-Parthenon on Web3 strategy including a Dutch Central Bank RWA-DeFi initiative.
Salary
USD 120,000 – 185,000
PAID (part of MV Global)
May 2025 — Feb 2026
Private-market platform for equity raises and token launches. Drove investor acquisition through brand strategy, positioning, global GTM campaigns, and equity/token raise support. Built full-stack marketing infrastructure including fundraising narratives, funnel design, founder onboarding, PR/KOL activation, and partner amplification. Implemented AI-driven automation across content, onboarding, and engagement workflows.
Gydde - MetaMask Alpha Partner
Dec 2023 — Apr 2025
Web3 onboarding and questing platform; first project to integrate MetaMask's account abstraction into a Telegram Mini App. Grew to 150K registered users and 1M+ social followers at $0.26 CPA. Generated $4.2M+ in trading volume for partners including MetaMask, QuickSwap, and BOB L2. Won GDA Capital's 'Next Top Blockchain Startup'; admitted to Consensys Scale Program.
EY-Parthenon
Nov 2022 — Jun 2024
Strategic Web3 advisory to institutional clients and policymakers. Co-authored a policy proposal for the Dutch Central Bank on integrating RWA security assets into DeFi. Developed marketing frameworks for DAOs and DePIN companies.
Blueshift DEX (backed by Shima Capital)
Jan 2022 — Jun 2024
Cross-chain EVM DEX on Cardano, Algorand, Polygon, and BOB. Drove $20M+ TVL through 127 partnerships, 89 articles, and 64 AMAs; grew community to 80K. Launched the Cardano Index with zero budget. Designed the Milkomeda Ecosystem Airdrop achieving 5x daily transaction increase and 10K unique wallets. Secured coverage in Cointelegraph, Yahoo Finance, Bitcoin.com.
Philtech Initiative - WEF Global Future Council
Jan 2018 — Dec 2019
Conceived and pitched the Global City Hackathon selected as WEF Global Future Council on Russia flagship initiative for 2019. Secured $300K in sponsorship from Sberbank, VEB.RF, Rostelecom, Russian Venture Company, and Promsvyazbank. Recruited 182 experts from 11 cities, secured 25 partners, and delivered 1,000+ media features.
Torre del Governador
Jul 2017 — May 2022
5-star luxury hotel development project near Barcelona (99 rooms, €57M total investment). Led investor relations, marketing, and commercial negotiations. Secured €20M in bank financing commitments and Letters of Intent from Starwood Capital Group, Marriott, and Six Senses.
Groupon
Feb 2014 — Nov 2015
Planned and executed up to 74 simultaneous brand and partnership campaigns across 13 European markets, managing relationships with Marriott, IHG, Mövenpick, Hyatt, and Radisson, generating €7.5M in revenue.
Dostoevsky Hostels
Jan 2010 — Jan 2014
Built Russia's second-largest hostel chain across 17 cities. Winner, Forbes 'School of the Young Billionaire.' Exited 2013.
AIESEC, Novosibirsk State University
Jan 2007 — Dec 2009
Executive Certificate · Analysis & Investment
2021 – 2021
Exchange Program (ICBC)
2013 – 2013
MBA & MSc
2012 – 2013
BSc · Mathematics
2006 – 2010