Product Marketing Leader
Spain
Product marketer who builds category narratives from scratch. Track record launching and positioning technical fintech and Web3 products where no dominant narrative exists yet, defining how they show up across landing pages, sales decks, onboarding, and enablement. Comfortable operating across retail, B2B, and institutional audiences in the same breath.
Salary
EUR 85 – 180
ROWA
Oct 2025 — Present
Defined product positioning and messaging for ROWA's MVP, translating complex infrastructure (policy-as-code, risk controls, ERC-4626 vaults) into clear value propositions for institutional buyers. Drove a product-led GTM motion from zero, contributing to ~$5M secured from an institutional LP and a ~$50M qualified pipeline. Built a unified messaging system and closed the loop between market signal and product direction via 30+ institutional conversations.
Metawealth.co
Jun 2025 — Nov 2025
Owned pan-European GTM for institutional-grade real-estate products. Reduced CAC by ~35% and time-to-first-invest by ~60% by building a self-serve onboarding funnel, scaling to 5,000+ KYC'd retail investors. Built sales battle cards and improved in-app workflows reducing churn by 70%.
Burve Protocol
Nov 2023 — Feb 2025
Co-authored the whitepaper and tokenomics and defined brand positioning. Scaled user acquisition to 220K+ users and $100M+ in transaction volume within 6 months. Owned full-funnel growth strategy across organic, paid, and community channels including 40+ AMAs and influencer partnerships.
Litentry Technologies
Jun 2022 — Feb 2024
Developed product marketing strategy for IdentityHub, leading to 20K+ user acquisitions and 5 ecosystem partnerships at launch. Authored educational content for developer and retail audiences, built competitive intelligence collateral, and designed a Web3-native GTM strategy leveraging airdrops and ambassador-led growth.
Meta (Facebook)
Jun 2020 — Jan 2021
Designed and executed data-driven marketing strategies for SMB and enterprise clients, achieving 37% increase in brand awareness and 41% growth in advertiser spend in the French market. Developed tailored multi-channel advertising campaigns across Facebook, Instagram, and Messenger.
BA · Political Science & Economics
? – 2016
Certificate · Intercultural Communication
? – 2016