Executive Commercial & Marketing Leader
New York, NY
Executive operator and brand builder with 12+ years of experience scaling global technology organizations from early growth through institutional maturity. Proven track record translating strategy into execution across commercial operations, ecosystem development, fundraising, and multi-audience storytelling. Deep fluency across Web3 infrastructure, AI, fintech, and developer-facing platforms.
BitcoinOS
Oct 2025 — Present
Transitioned from operating role to advisory following successful product launch and GTM execution; continue to advise founders on ecosystem strategy, partnerships, and institutional positioning.
BitcoinOS
Apr 2024 — Oct 2025
Served as senior executive translating organizational strategy into execution across commercial, ecosystem, fundraising, and external-facing functions. Built and led a 15-person commercial organization spanning Marketing, Business Development, Community, and Developer Relations. Owned full pre-launch GTM strategy culminating in a $250M FDV token launch. Scaled ecosystem to 400,000+ users across X, Telegram, Discord, and presale funnels. Supported $13M seed/KOL raise and $6M presale. Secured partnerships with Cardano, Litecoin, and leading Ethereum ecosystem projects.
Thesis
Aug 2023 — Apr 2024
Built internal marketing agency servicing portfolio companies in the Bitcoin DeFi ecosystem. Key contributor to fundraising leading to a $25M raise for Mezo (Bitcoin L2). Led stealth GTM launch for Mezo, hitting $125M in TVL in the first two months. Managed $3M annual budget across firm and portfolio companies.
Evmos Foundation
Jul 2022 — Aug 2023
Set overall strategy alongside founders including public roadmap and departmental strategies. Supported fundraising strategy for a $27M token sale. Grew social channels to 130K on Twitter and 350K on Discord. Created and hosted EVMNext at Consensus '23 with 700+ attendees.
Efficient Frontier
Apr 2022 — Jul 2022
Led brand refresh and repositioning for a Web3 market maker and liquidity provider. Implemented ABM strategy targeting top 300 crypto projects generating $1.2M+ in qualified pipeline. Role impacted by layoffs eliminating one-third of the company during a market downturn.
Topl
Dec 2020 — Apr 2022
Most senior marketing leader at a high-growth L1 blockchain startup; managed 6-person team. Delivered 12x LinkedIn growth, 5.6x Discord growth, 3x Twitter growth, and 190%+ increase in MQLs in FY21. Led company rebrand and supported close of $15M Series A round. Positioned Topl in international media including CNBC and World Economic Forum.
Independent
Oct 2017 — Oct 2020
Consulted early-stage startups on marketing program development, brand identity, and campaign strategy. Spearheaded communications campaign for MoneyGeek's COVID-19 hub resulting in 100+ placements. Contributed to a $2M seed raise for SID (AI Voice SaaS). Directed BD team at DMN events through strategic media partnerships with SAP, UN, Meta, and Google.
Green Rush Daily
Dec 2015 — May 2017
Co-led the company to a $7M acquisition by High Times after 22 months. Grew website traffic to 17M unique visitors/month and social following to 1.8M followers within the first year. Developed monetization strategies generating $1.4M in revenue. Launched podcast reaching 750K monthly listeners. Managed team of 13 writers, editors, and designers.
MFA · Fine Arts
BA · Political Science & Creative Writing (Double Major), Sociology Minor