Go To Market CMO
Paris, France
Web3 ecosystem developer with 16+ years of global marketing leadership. Specializes in narrative strategy, performance-driven GTM planning, and decentralized protocol growth. Experienced in scaling acquisition funnels, managing large teams, and driving revenue across crypto, blockchain, and digital marketing sectors.
OKX
Jan 2025 — Present
Go To Market Business Development strategy for European countries. Responsibilities include EEA GTM & market penetration ($5M+ AUM/year), revenue-driven data audit & OKR framework, high-value client onboarding & funnel velocity (10k+ FTT/month), strategic BD & institutional acquisition (100+ partners/year), and localized persona architecture & content strategy (20M+ views).
World Poker Tour (WPT Global)
Jan 2023 — Jan 2025
Growth strategist innovating marketing campaigns to scale demand generation. Focused on funnel optimization, creative out-of-the-box marketing ideas, social media expansion including community features, and achieving consistent results for recreational and advanced poker players.
Parity (Polkadot)
Jan 2021 — Jan 2023
Restructured a 50+ member digital marketing team. Revamped polkadot.network website. Led demand generation (SEO, SEA, PPC, email, CRM). Built customer journeys and funnels for multiple personas (developers, decision makers, end users, investors) across Substrate, Parachains, Dapps, ink!, etc.
Panda Dynasty
Jan 2020 — Jan 2021
Product and marketing owner of an NFT crypto iGaming studio. Sold NFT collection in under 24h ($2M), grew community to 20k+ members in 3 weeks. Conceived crypto games, managed community growth on Twitter, TikTok, Discord, Telegram, Instagram. Authored bestselling French Amazon book '8888 Pandas'.
BDSwiss
Jan 2017 — Jan 2020
Managed a team of 20 acquisition managers targeting 50+ countries across brands BDSwiss, Klarpay, and DX One. Spearheaded up to €100M in revenue in 2020, managed $4M monthly acquisition budget. Led data-driven analytics, multimedia acquisition and branding strategies.
Scribeo
Jan 2010 — Jan 2017
Brand content agency in Tel Aviv. Supervised 50+ people including content and traffic acquisition teams. Produced up to 80 sponsored articles per month. Press collaborations with Libération, Challenges, L'Express, Femme Actuelle. Managed media buying via Ligatus, Outbrain, and Taboola.
MSc · Management, Marketing and Entrepreneurship
Bachelor · Philosophy