Angel L Pabon
Digital Marketing Leader | Director of Business & Operations | 30-Year AdTech Veteran
Raleigh, NC, USA
Results-driven AdTech and Digital Marketing Executive with 30 years of experience building, scaling, and automating high-revenue business operations. Proven track record as CEO, COO, and CTO. Expert in performance marketing, search arbitrage, AI-driven automation, and programmatic ad fraud solutions. Recognized as a LinkedIn Top Voice in Advertising and SEM.
Work Preferences
Salary
USD 180,000 – 300,000
Skills
Work Experience
Director of Business & Operations / Technical Operations Lead
Six Shot Media & Traffic LLC
Jun 2025 — Present
Directed global business operations for a portfolio including search arbitrage, media buying, and a gamified B2C rewards platform. Led a 15+ person cross-functional team across the US, Israel, and India. Architected a custom AI Operating System using Notion, OpenAI, and Python. Managed high-volume media buying targeting $75K–$150K daily spend. Architected iOS compliance pivot, managed 110+ active offers in Swaarm, executed traffic fraud analysis on 60,000+ click IDs, and optimized infrastructure via Heroku Postgres and Cloudflare Edge.
Director of Business Growth and Digital Strategy
ClearTrust
Jul 2023 — Jul 2025
Spearheaded digital marketing and business development for ad fraud prevention solutions. Represented at 18+ global trade shows annually, achieving 25% increase in client acquisitions YoY. Managed strategic partnerships with $10M+ annual ad spend. Reduced chargebacks by 25%, increased client ROI by 30%, and integrated AI-powered traffic analysis tools.
Director of Project Management
Adkernel.com
Nov 2017 — Jul 2021
Headed strategic planning and delivery of advertising technology solutions (OpenRTB, RTB, DSP). Led and nurtured teams, collaborated with clients on onboarding and training to maximize volume and ad spends, generating millions in revenue.
Chief Technology Officer
HalfTimeMedia.com
May 2014 — Oct 2017
Led development and launch of a new CMS improving content efficiency by 30%. Migrated infrastructure to the cloud saving $1M/year in IT costs. Grew technical team by 30% and increased annual revenue by 20%.
E-commerce Management Consultant
Self Employed
Mar 2014 — Jun 2023
Leveraged expertise in e-commerce marketing, SEO, SEM, and CRM to increase sales by 20% and customer engagement by 15% for Gig App, eBay, and Amazon sellers. Developed tailored solutions and optimized e-commerce platforms.
Chief Operating Officer
eZanga.com
May 2003 — Nov 2013
Oversaw development of proprietary Traffic Advisors technology to mitigate click fraud. Grew Publisher division by 50% YoY, increased revenue by 30%, and reduced costs by 10% through operational streamlining.
Chief Executive Officer
Adorigin.com
Jan 2002 — Sept 2005
Led development and delivery of digital web advertising services including display banners and pop-ups. Oversaw monetization teams, led sales with marketers and agencies, and cultivated relationships with Google and Yahoo!.
Chief Technology Officer
PaidForSurf.com
Dec 1999 — Sept 2003
Spearheaded creation of a Linux network and MySQL database handling 60M+ daily transactions. Trained employees on data extraction, managed high-volume website operations, and implemented the first real-time stats package in the Pay-to-Surf industry.
Lead Technical Consultant
Dynax Solutions
Nov 1999 — Aug 2000
Upgraded and ensured Y2K compliance for 500+ PCs and 50 servers. Led deployment of customized software solutions and provided expert technical guidance to clients.
Technical Support Specialist – Traveler's Group
Bloomberg.com
Jun 1996 — Nov 1999
Established standardized laptop hard drive images for senior executives. Led global initiative to distribute new laptops to 2,000 users and provided exceptional technical support.
Education
CUNY Kingsborough Community College
Business Administration and Management, General
? – 1996