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KG

Kristina Grammatico

Global B2B Marketing Leader – Data, Analytics, SaaS & AI-Enabled GTM

Remote (USA)

🟢Aping In

Experienced global B2B marketing leader in data, analytics, research and SaaS. Seasoned in integrated marketing programs, digital marketing, product marketing, demand generation, content creation, market research, marketing operations, sales enablement, public relations, analyst relations, and AI-enabled GTM. Built and managed high-performing teams spanning UK, EMEA, LATAM, and APAC. Dual citizen USA/Italy.

Skills

Team Leadership & Building9/10
B2B Marketing Strategy9/10
Data & Analytics Solutions Marketing9/10
Demand Generation9/10
Go-to-Market (GTM)9/10
Integrated Marketing Programs (9/10)Product Marketing (9/10)SaaS Marketing (9/10)Digital Marketing (8/10)Marketing Operations (8/10)Sales Enablement (8/10)Fintech Marketing (8/10)Public Relations (8/10)M&A Integration & Rebranding (8/10)Analyst Relations (8/10)Market Research & Segmentation (8/10)Content Marketing (8/10)Generative AI (7/10)Crisis Communications (7/10)AI-Enabled Marketing (7/10)

Work Experience

VP, Global Marketing

Opensignal

Jan 2024 — Present

Collaborated with executive stakeholders to set strategy and drive business growth. Transforming the global marketing department to a demand gen team to drive revenue, on track to increase leads by 15%. Incorporating AI-enabled marketing practices including generative AI and emerging search and discovery models. Clientele includes global enterprise telecommunications providers.

Global CMO

Acclaro

Jan 2022 — Dec 2023

Reported to the CEO, led and transformed the global marketing department to drive revenue. Marketing, public relations, analyst relations, and sales enablement programs drove 10% increase in leads. Clientele included global Enterprise SaaS customers in fintech and technology.

VP, Head of Marketing – Data, Analytics, Research & SaaS Solutions for Financial Services

Morningstar, Inc.

Jan 2020 — Dec 2022

Founded and led marketing team for a new division across multiple product lines of data, analytics, research and SaaS solutions for asset and wealth management. Marketing programs drove 21% net new leads and 13% increase in revenue. Managed GTM, market research, product marketing, content creation, digital marketing, marketing operations and sales enablement.

VP, Marketing, Government

LexisNexis Risk Solutions (RELX)

Jan 2003 — Dec 2020

Multiple roles over 17 years: VP Marketing Government (Washington DC) – increased leads by 33%, conversion to opportunity 15%. UK Marketing Director, Financial Services (Greater London) – increased demand generation by 22%, leads to opportunity by 17%, revenue by 11%. Global Marketing Director, Financial Services – increased demand generation by 24%, revenue by 9%. Led marketing for six acquisitions ranging from $50M to $4.1B including WorldCompliance, ChoicePoint, Seisint, Dolan, RiskWise.

Education

The Wharton School, University of Pennsylvania

Executive Education

Thunderbird, School of Global Management

MBA · Global Management

University of Michigan

BA · History and Political Science