Omar A. Badr
Marketing and Communications Director
Cairo, Egypt
Marketing and Communications Director with 14+ years experience driving go-to-market strategies across Web3 and VC-driven ecosystems. Expert in building high-performing marketing departments from scratch and leading distributed teams to transform complex technology into market-leading positions.
Work Preferences
Salary
USD 58,000 – 80,000
Skills
Work Experience
Marketing Director
EMURGO Labs
Jan 2025 — Present
A full stack agency specializing in RWA (real-world asset) integration and Web3 solutions. Directing SDG Blockchain Accelerator launch with UNDP, generating 1,000+ qualified applications across 150 countries and 21 UN entities. Impacted 30 UNDP offices by linking them to 30 Web3 startups with complimentary blockchain solutions. Leading go-to-market and community marketing for multiple institutional-grade (WFP & UNDP) Web3 products within the Cardano ecosystem.
Marketing Director
EMURGO Africa
Jul 2023 — Jan 2025
The investment and commercial arm of the Cardano blockchain. Partnered with PwC to launch the State of Web3 in Africa report, achieving 1,000+ Tier-1 PR pickups and 200,000+ digital impressions. Managed and mentored a cross-functional remote team of four specialists across Egypt, Kenya, Japan, and Nigeria.
Marketing and Communications Director
Flat6Labs
Jan 2022 — Jul 2023
An early-stage VC firm and startup accelerator with a portfolio of 350+ startups across the Middle East and Africa. Built and led a 16-person marketing department from the ground up, managing senior leaders across four specialized units: Events, Digital Marketing, Creative, and Social Media. Executed high-level marketing strategies for corporate programs in collaboration with Tier-1 banks, DFIs, and fund-of-funds. Directed regional outreach campaigns for seed programs, managing relations with 25+ institutional investors and LPs.
Communications Manager
Flat6Labs
Jan 2014 — Jan 2022
Social Media Specialist
Dentsu Creative
Mar 2013 — Jan 2014
Variable Program Coordinator
KidZania Cairo
Jun 2012 — Mar 2013
Education
The American University in Cairo
BA · Communications and Media
2007 – 2011