Creative Marketing Director, AI Integration & Innovation
Anderson, SC
Creative Director and award-winning designer with 25+ years of experience leading creative and marketing strategy for DTC and retail brands across digital, social, web, email, direct mail, and television. Skilled at transforming business and lifecycle goals into effective brand positioning and compelling campaigns. Recognized for building scalable creative systems and adopting AI-powered workflows.
Salary
GBP 200,000 – 400,000
Sheer Science
Mar 2022 — Present
Led creative and marketing strategy for DTC and retail brands across digital, social, web, email, direct mail, and television. Directed Plexaderm rebrand and launched Dekliderm brand. Built scalable systems managing 400+ creative projects using AI tools including Copilot, ChatGPT, and Adobe Firefly. Customized and implemented Brandfolder DAM centralizing 31,000+ assets.
Drive DeVilbiss Healthcare
Jun 2016 — Feb 2022
Directed global creative efforts across U.S., Europe, Middle East, and Latin America. Led major U.S. rebrand initiative. Introduced and managed a global DAM system for 45,000+ files. Managed 250+ active monthly projects. Negotiated vendor partnerships, reducing print costs by 20%.
Knack4 Design Inc.
Apr 2004 — Jun 2016
Founded and led award-winning branding and creative agency; won 14 Best of Long Island (BOLI) awards. Directed global brand launch for a client's 340-SKU product line over seven years. Created detailed brand style guides and oversaw execution across print and digital platforms.
Del Labs
Sept 2003 — Sept 2004
Restructured creative team and introduced new project workflows and DAM systems. Provided design and illustration for packaging, ads, and promotional materials. Led organizational change initiatives.
1-800-Flowers.com
Aug 2000 — Mar 2003
Directed complete corporate rebrand and produced the company's first catalog. Cut print production costs by 40% ($1M annually) through vendor negotiations. Managed 140+ concurrent projects and built cross-functional teams.
Medallion Integrated Creative Services
Nov 1998 — Aug 2000
Enhanced Barnes & Noble's in-store branding with cohesive display and signage systems. Developed style guides and designed high-impact promotional materials.
Himark Enterprises Inc.
Jun 1995 — Nov 1998
Rebranded company and created cohesive visual identity across product lines and marketing materials. Designed packaging, catalogs, POP displays, and trade show exhibits. Managed creative team and coordinated product photography.
BFA · Graphic Design
? – 1995
AAS · Advertising Design
? – 1993
AAS · Advertising Communications
? – 1992
Graphic Design Study Abroad
? – 1994
German Language Study
? – 1988