Growth & Marketing Associate
Kerala, India
Creative marketing and communications professional with 2+ years in Web3/crypto. Specializes in community growth, brand advocacy, content strategy, and B2B campaigns. Known for growing X followings, optimizing lead funnels, and turning complex ideas into resonant storytelling that converts users into long-term brand advocates.
Salary
USD 35,000
Coinshift
Dec 2024 — Present
Drafted and managed a comprehensive content calendar for X (Twitter), shifting to a reply-first model that grew follower conversion by 20%. Simplified technical product updates into accessible blog posts and social threads. Established a consistent brand tone that earned public shoutouts. Developed and localized content strategies that improved sentiment by 20%. Designed and managed automated content distribution funnels that moved 30% of prospects into active engagement cycles. Grew X following from 11k to 41k+.
Coinshift
Jun 2024 — Dec 2024
Manually audited 4,000+ HubSpot records to improve marketing segmentation accuracy by 40%. Documented pain points from 50+ client calls into HubSpot. Cultivated a pool of 800+ MQLs with an average lead score of 75. Assisted on B2B email flows that moved 30% of cold prospects into the active sales funnel. Increased B2B campaign success rate by 30% through strategic lead sourcing.
Kerala Development and Strategic Innovation Council (KDISC)
Jan 2024 — Jun 2024
Planned and executed 17+ offline campus orientations and meetups. Managed full event lifecycle from logistics to post-event engagement, resulting in a 60% increase in regional onboarding. Set up institutional orientations across 17 diverse locations. Identified regional trends to drive 100+ original project submissions, activating student communities through targeted initiatives within one cycle.
IEEE Move India Council
Jul 2021 — Mar 2023
Curated content for outreach events across India. Led adoption of disaster relief best practices by translating technical guides into three regional languages. Developed comprehensive disaster safety guidelines. Supported content creation, outreach events, and advocacy initiatives across India. Drove on-brand X engagement through co-marketing with brands.
B.Tech · Computer Science
Senior Secondary (XII) · Science