Uniswap
Jan 2025 — Jan 2026
Led partner marketing strategy working with marketing leaders across blockchains, wallets, on-ramps, and infrastructure providers. Established strategy-to-execution operating model for partner GTM activations. Supported partner-led product launches including Uniswap CCA, UniswapX, and new on-ramp integrations. Developed a custom digital activation with Circle aligning USDC and Unichain narratives into a gamified experience.
Rumfoords
Jan 2022 — Jan 2024
Developed innovation strategies and customer journey maps for Nike, Netflix, Dior, and Ralph Lauren, driving $2M in first-year receipts. Created immersive AR experiences for Nike at JD Sports. Built innovation evaluation framework for emerging technology adoption. Led cross-functional teams and established strategic partnerships with technology vendors and innovation labs.
Really Big Things
Jan 2021 — Present
Marketing consulting for venture-backed early-stage tech and innovation startups, often serving as fractional CMO and first marketing hire. Key projects: Rally.io (drove 40% user growth via full-funnel campaign), Dapper Labs (integrated campaign strategy for consumer product launches), Palm Foundation (CMO, strategic partnerships and campaign frameworks), Rodeo (Fractional CMO, launched Base partnership driving 100x DAU growth).
Adidas North America
Jan 2016 — Jan 2021
Built and managed a cross-functional team of 10 covering retail, social, digital, influencer, paid media, events, and field marketing. Managed $20M budget across digital, experiential, and partner activations. Founding member of metaverse + Web3 task force, leading development of the brand's first NFT platform and Web3 strategy. Developed framework for evaluating and scaling digital initiatives.
BA · American Studies
2006 – 2010