VP-Level Marketing Leader | Brand, Content & Growth Architect
Brentwood, CA
Marketing executive with 13+ years leading brand, content, social, and growth strategy across technically complex B2B and B2C businesses, including AI-driven platforms, fintech, and consumer brands. Proven track record of building and scaling brands in complex, multi-channel environments, integrating brand storytelling, content strategy, social, and performance marketing to drive measurable revenue and long-term customer value.
Salary
USD 230,000
Monarch (MonarchOne.ai)
Nov 2024 — Nov 2025
Led brand and go-to-market strategy for Monarch's evolution from hardware manufacturer to AI-powered platform. Built and launched integrated brand and growth engine driving 26.5% pipeline growth QoQ. Partnered with executive leadership on platform storytelling and OEM positioning. Established OEM co-marketing frameworks for international expansion. Owned marketing operations, forecasting, and analytics.
Zinus Inc.
Mar 2022 — Nov 2024
Owned end-to-end U.S. marketing strategy managing a $20M P&L across Amazon, Walmart, Wayfair, Target, and Home Depot. Drove 30%+ of total revenue through marketing. Built and scaled a global Performance Marketing Center of Excellence with 15+ team members across 3 continents. Led sub-brand modernization and customer experience initiatives.
Fremont Bank
May 2021 — Mar 2022
Led integrated marketing strategy for digital banking and financial product adoption. Developed multi-channel campaigns across mobile, digital, email, ATM messaging, and events. Built structured content operations engine from the ground up adopted across departments.
Zinus Inc.
Oct 2018 — Apr 2021
Led U.S. marketing, directing day-to-day content operations and multi-channel creative across digital, social, email, landing pages, and OOH. Partnered with Sales and Product on messaging and GTM collateral. Improved social media visibility and drove competitive and consumer insights into product narratives.
Frog Hollow Farm LLC
Jun 2013 — Oct 2018
Owned full P&L and led growth strategy for a DTC eCommerce business, scaling revenue 200% while maintaining profitability. Built brand and customer experience from the ground up integrating content, merchandising, paid media, and retention strategies. Developed segmentation and lifecycle programs to increase repeat purchase and CLV.
Post Graduate Diploma · Journalism & Mass Communication
2005 – 2006
BS · Law
2005 – 2008
BS · Life Sciences
2000 – 2005