Creative Strategist & Digital Marketing Lead
São Paulo, Brazil
Marketing leader with 14+ years driving brand strategy, digital performance, and creative direction for 50+ companies across Brazil and international markets. Known for building campaigns that convert, combining UX-informed web design with data-driven marketing. Track record of growing acquisition through paid media, funnel optimization, and cohesive brand communication.
Salary
EUR 65 – 110
Toazza Estúdio
Apr 2016 — Present
Built and ran a boutique creative studio serving 50+ clients across tech, health, legal, architecture, and e-commerce. Developed end-to-end brand and digital marketing strategies. Designed high-conversion websites combining UX best practices with acquisition-focused architecture. Managed paid media campaigns (Google Ads, Meta) with ongoing CRO iteration. Delivered average 40% increase in conversion rate across client projects.
Vida + Leve
Apr 2016 — Dec 2025
Directed the full marketing operation for a professional education company offering postgraduate and training programs. Led course launch campaigns end-to-end: brand identity, landing pages, email flows, paid media, and enrollment strategy. Created and managed all digital and print communication assets. Consistently increased course enrollment through data-informed campaign optimization and audience segmentation.
Still Comunicação
Oct 2015 — Jan 2016
Led marketing strategy and creative direction across a portfolio of B2B and B2C clients. Coordinated cross-functional teams and external partners to deliver integrated campaigns on deadline.
Imagem Comunicação
Jan 2013 — Sept 2015
Led brand communication and marketing strategy for a diverse client portfolio. Managed campaign execution across digital and traditional channels, overseeing creative and media teams.
Bachelor's · Advertising & Marketing
2011 – 2015