Content Marketing Manager | Content Strategy, SEO & Optimization | Content Ops & AI Workflows
Barcelona, Spain
Content Marketing Manager with 15+ years of international experience across Web3, pharma, and media environments. Specialized in content strategy, SEO/GEO optimization, and scalable content operations supporting revenue growth and demand generation. Contributed to €2M in new ARR and supported agency clients achieving 3×+ ROI through performance-driven content programs.
Salary
GBP 34,000 – 45,000
PharmaLedger Association
Apr 2024 — Apr 2025
Led membership expansion strategy securing 4 new high-tier members generating €2M in new ARR. Developed data-driven digital strategy expanding reach beyond EU-funded cohort, converting external corporate prospects into members. Implemented measurement and feedback loops aligning marketing with sales pipeline, and continuously optimized content based on data-driven insights.
GoViral Digital Agency
Aug 2022 — Aug 2024
Key member of cross-functional agency team delivering average 327% ROI increase and 4x more qualified leads within 6-month cycles. Authored long-form thought leadership and SEO-aligned content for DeFi/DeSci clients. Managed multi-channel social strategies and PPC campaigns contributing to $50M+ revenue generation across a 20-industry portfolio.
ByteMedia Content Agency
May 2020 — Jan 2022
Mentored and managed a team of 6 writers and 1 editor, ensuring 100% on-time delivery for high-volume blockchain and tech clients. Built comprehensive editorial calendar and standardized SOPs that increased weekly content output by ~30% while improving client satisfaction.
MetaFrame Consulting
Jan 2016 — Present
Directed project budgets from €50K startup campaigns to €500K production frameworks. Provided zero-to-one leadership for startups and scale-ups, building departments, brand identity, and cross-functional teams. Architected strategic roadmaps and branding frameworks for international clients. Designed and implemented SOPs improving workflow efficiency for distributed teams.
BA · English / Advanced Communications and Professional Writing
2006 – 2008
Sociology & Anthropology
2004 – 2006
Art History
1997 – 2001