Marketing Director | VP of Marketing | Digital Growth Leader
Bradenton, FL
Marketing and Growth Director with 18+ years scaling revenue at brands including Coca-Cola, Schneider Electric, and Justrite Safety Group. Expert in full-funnel digital marketing, demand generation, paid media, SEO/SEM, marketing automation, lifecycle marketing, and eCommerce strategy across B2B and B2C channels.
Salary
GBP 149,996
EMC² Agency
Jan 2026 — Present
Independent consulting agency delivering integrated digital marketing strategy and demand generation solutions for B2B and B2C brands. Engagements include Orchard Park Marketing Partners & Russell's Western Wear. Developed full-funnel digital strategies integrating paid media, SEO, AEO, email automation, and CRO.
Justrite Safety Group — SID Division
Mar 2025 — Dec 2025
Contract role spearheading digital marketing and growth strategy for the Safety Identification Division. Delivered +18% digital revenue growth, 14% conversion rate lift, 13% AOV increase, and $675K in marketing-influenced revenue through lifecycle automation and full-funnel campaigns.
Schneider Electric
May 2022 — Jan 2025
Directed U.S. digital marketing and eCommerce growth strategy for the Electrical Channel. Drove 49.2% revenue increase from ~$300M to $450M+, managed MDF allocation contributing to $22M lift in marketing-attributed eCommerce sales.
Coca-Cola North America
Dec 2016 — May 2022
Owned B2B eCommerce marketing strategy across North America. Scaled myCoke.com from $600M to over $2B in sales, including $230M in marketing-attributed revenue in 2021. Increased repeat purchase rate and AOV by 12.5% and conversion rates by 10%.
Triad Retail Media / WhiteLine Creative / Clark Environmental
Jan 2007 — Dec 2016
Earlier roles in eCommerce and digital marketing at Triad Retail Media (eBay/StubHub), WhiteLine Creative, and Clark Environmental.
MS · Business — Entrepreneurship & Applied Technologies
? – 2011
BS · Business Administration — Marketing
? – 2007