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Gabriel Santiago

Social Media & Growth Strategist

New York City, NY

๐ŸŸขAping In

Social Media & Growth Strategist with expertise in Web3, crypto, and digital growth. Proven track record scaling communities to 85K+ followers, driving $100K monthly revenue funnels, and generating millions of impressions. Experienced across X, TikTok, Discord, and Telegram with deep knowledge of creator partnerships, ambassador programs, and content strategy.

Work Preferences

Salary

USD 75,000 โ€“ 100,000

Skills

Social Media Strategy9/10
X (Twitter)9/10
Content Creation9/10
Web3 Marketing9/10
Funnel Optimization8/10
Campaign Management (8/10)Community Management (8/10)Creator Partnerships (8/10)Analytics & Reporting (8/10)Growth Hacking (8/10)TikTok (8/10)Telegram (7/10)Discord (7/10)Instagram (7/10)Canva (7/10)LinkedIn (7/10)Beehiiv (6/10)Notion (6/10)CapCut (6/10)Figma (6/10)

Work Experience

Social Media Manager

Growgami (Agency)

Jan 2024 โ€” Present

Built agency's X presence through research content driving inbound leads. Created Web3 landscape reports supporting go-to-market strategies. Implemented lead generation systems producing qualified conversations. Scaled Mento Protocol from early stage to 85K+ followers with 10.8% engagement rate and managed global Ambassador Program across Africa, SE Asia, and LATAM. Generated strong TikTok performance for confidential client and ran notable viral campaigns for Growgami's own X account.

Marketing Lead & Strategist

Heaven or Hell (Alpha Trading Group)

Jan 2024 โ€” Dec 2024

Scaled X following to 10K+ through strategic campaigns and proof of concept content. Designed conversion funnel (Telegram free to Discord Premium) driving ~$100K monthly revenue. Launched newsletter to 1K+ subscribers with automated onboarding. Executed TikTok/X advertising tests with $100-$200 budgets validating acquisition costs.

Content Creator & Growth Strategist

GBE (Personal Brand)

Jan 2024 โ€” Present

Built Web3 growth brand to 8.7K followers including 2.4K verified accounts. Achieved 4.6M impressions, 177.2K engagements, and 3.8% engagement rate over 12 months. Generated ~1M impressions in 30 days through strategic reply funnels. Grew subscriber base to 268 through giveaways and automation systems.

Web3 Marketing Manager

Athena Labs

Dec 2023 โ€” Feb 2024

Created content for Rise Payments focusing on onchain payment solutions. Positioned Minima as a representative of RWAs through strategic content. Developed mega threads on leading RWA projects garnering high engagement levels.

Social Media Manager

Nealthy

Mar 2023 โ€” Oct 2023

Led NFT NYC activation with influencer strategy reaching 1.7M+ impressions. Created visual templates and executed branded campaigns across X, Discord, and Telegram.

Social Media Manager (Contract)

Contango Digital Assets

Apr 2022 โ€” Jun 2022

Managed 3 client accounts across DeFi, gaming, and fintech sectors. Hosted Twitter Spaces, directed creative strategy, and executed cross-platform campaigns.

Content Creator

The Clancy Report (Personal Brand)

Jan 2016 โ€” Oct 2017

Built and developed Twitter account to 12,000+ followers showcasing Ubisoft's Tom Clancy games, product releases, and news. Managed marketing campaigns for Rainbow Six: Siege and coordinated giveaways with Ubisoft. Reported key analytics to Ubisoft Community Manager. Utilized Tweetdeck for profile optimization.