Marketing | Growth Strategist | Multi-Brand B2C and B2B Leader
New York, NY
Dynamic marketing executive with 15+ years accelerating revenue, customer acquisition, and brand equity for multi-brand B2C portfolios. Expert in digital transformation, performance marketing, and customer lifecycle optimization. Proven leader of 20–40 FTE teams, managing $10M+ budgets in high-growth and PE-backed environments.
Latconsa Group
Jan 2010 — Present
Led marketing strategy across 8+ brands in a PE-backed B2C portfolio (Lifestyle, Home, Wellness). Increased customer acquisition by 60% in 3 years, drove 40% YoY revenue growth via integrated campaigns (SEO, SEM, Paid Social, Influencer, TV). Directed full-scale rebranding, built a 30-person marketing org, instituted AI-enabled personalization reducing CAC by 35% and increasing LTV by 25%. Managed $10M+ marketing budget improving ROI by 20%.
Owens Corning
Jan 2002 — Jan 2010
Drove national rebrand across business units resulting in 25% increase in brand recognition. Executed integrated campaigns scaling sales from $65M to $1B. Led digital transformation initiatives including customer journey mapping, A/B testing, and CRO. Strengthened collaboration across creative, product, and data teams.
MBA · Marketing & Corporate Strategy
BS · Marketing