Parker, CO 80134
Seasoned marketing leader with expertise in GTM strategy, AI solutions marketing, and sales enablement. Generated $4.6M in revenue in 3 months at Sand Technologies, drove 970% productivity gains at AffinityX, and cut marketing budget by $1M+ while increasing output 11.8X. Founder of Strategic Creations, serving 70+ B2B clients.
Sand Technologies
Apr 2025 — Oct 2025
Generated $4.6M in closed revenue within three months via RFP strategy and AI-focused sales enablement. Built scalable GTM strategies across six industries, developed six comprehensive Industry Marketing Plans, directed creative strategy producing 250+ assets, and transformed marketing operations with new project management systems and workflow standards.
Affinity Express (AffinityX)
Jul 2020 — Apr 2025
Restructured global marketing team reducing costs from $1.3M to $373K while increasing output 11.8X. Delivered 30+ product launches, 50+ partner onboardings, repositioned company as a leading white-label technology partner, redesigned AffinityX.com, launched a Partner Resource Center used by 1,200 staff, and created 7K+ customized PowerPoint slides driving 10–15% increase in proposal win rates.
Affinity Express (AffinityX)
Jan 2020 — Jun 2020
Initial role before promotion to Global Head of Marketing within six months due to strong performance and leadership.
Strategic Creations
Oct 2015 — Present
Fractional marketing partner supporting GTM strategy for high-growth B2B organizations including AdTech, AI/SEO search, and media companies. Built end-to-end GTM systems, architected brand positioning and messaging frameworks for 70+ clients, and directed trade show strategy and executive-level events.
BA · Communications