VP of Marketing
Wilmington, NC, USA
Strategic B2B marketing leader with 15+ years of experience, adept at aligning product marketing, demand generation, sales enablement, and high-performing teams to consistently drive revenue growth. Skilled in building and executing go-to-market strategies through a data-driven approach.
Salary
GBP 200,000 – 300,000
IT Solutions (ITS)
Oct 2024 — Present
Marketing executive leading the integrated B2B growth strategy for a $100M+ cybersecurity and AI services platform. Own product marketing, brand, demand generation, field marketing, and marketing operations across North America, directing a five-person team. Delivered 400x ROI on marketing-sourced pipeline, led full corporate rebrand, and modernized marketing technology ecosystem with HubSpot and AI-enabled automation.
MITRE Engenuity
Nov 2023 — Oct 2024
Head of all B2B marketing activities across the program portfolio. Promoted to acting Managing Director overseeing ATT&CK Evals, Center for Threat Informed Defense, and e-Capture-the-Flag. Executed a launch plan for ATT&CK Evals generating $3.9M in new revenue, a record for the program.
OneSpan
Aug 2022 — Jun 2023
Directed a global product marketing team overseeing a $200M eSignature and Security product portfolio. Increased competitive win rates by 10%, enhanced content consumption by 25%, and improved web traffic and inbound leads by 20%.
CARFAX
Jun 2019 — Jul 2022
Ran overall dealer marketing team (B2B) and strategy for a $500M line of business across three products. Managed a team of 12. Increased revenue by 10%, improved email open rates from under 5% to over 25%, and achieved over 100K monthly content views in under a year.
Fuze
Jun 2016 — May 2019
Initiated and scaled the product marketing function, managing a global team of senior product marketing managers. Established product marketing for a $100M SaaS company. Won Sirius Decisions Program of the Year Award for introducing twelve new products to market in 2017. Enhanced win rates by 20%.
Plex
Jan 2014 — Dec 2016
Established and matured the product marketing function across campaign execution and go-to-market strategies for the Plex Manufacturing Cloud. Executed a native cloud campaign and established a successful inbound program using video as the top-performing channel.
Lattice Engines
Jan 2013 — Dec 2014
Pioneered the first predictive lead scoring solution for the B2B mar-tech industry. Launched Lattice's first product for a B2B marketing audience, creating the category of Predictive Lead Scoring.
Eloqua
Feb 2011 — Mar 2013
MEI Group (acquired by AFS)
Feb 2009 — Jan 2011
BA · Computer Science