Cassandra Gulia

Director of Revenue Marketing

Atlanta, GA

🟢Aping In

Revenue marketing executive with 15+ years building scalable, full-funnel GTM engines across AI infrastructure, Web3, cybersecurity, and enterprise cloud markets. Proven track record driving executive engagement, enterprise pipeline creation, and measurable revenue impact through orchestrated demand, ABM, field, and partner programs.

Skills

Account-Based Marketing (ABM)10/10

Field & Event Marketing10/10

Global Demand Generation9/10

GTM Strategy9/10

Revenue Marketing Strategy9/10

Pipeline Acceleration (9/10)Executive Campaigns (8/10)Partner & Channel Marketing (8/10)Attribution & ROI Modeling (8/10)Cross-Functional Leadership (8/10)Cybersecurity Marketing (8/10)Enterprise Cloud Marketing (8/10)Web3 & DeFi GTM (7/10)RevOps Collaboration (7/10)AI Infrastructure Marketing (7/10)

Work Experience

Director of Revenue Marketing

Aerospike

Jan 2026 — Present

Lead global revenue marketing strategy aligned to board-level objectives. Own integrated demand, ABM, field, partner, and digital programs across U.S. and EMEA. Partner with CRO and RevOps on forecasting and revenue attribution.

Senior Growth Marketing Manager

Aerospike

Jan 2025 — Dec 2025

Increased SQL-to-win conversion by 35% via executive and digital programs.

NAM Field, Channel & ABM Marketing Leader

Entrust

Jan 2022 — Dec 2024

Managed 50+ enterprise cybersecurity events annually generating $2.5M+ sourced pipeline YoY. Achieved 4× pipeline velocity through Web3-focused ABM programs.

Strategic Marketing Consultant

Bitcoin Depot

Jan 2021 — Dec 2021

Generated $2M net-new pipeline via integrated digital and partnership campaigns.

Lead Marketing Manager

Lumen Technologies

Jan 2017 — Dec 2020

Generated $7M net-new recurring revenue from enterprise GTM strategy.

Marketing Manager

Birch Communications

Jan 2014 — Dec 2017

Delivered $28M contract revenue via cloud and fiber campaigns.

Education

Kennesaw State University

MBA · Business Administration

University of Ottawa

Bachelor of Education · Education

University of Toronto

Bachelor of Arts