Global Strategy + Media Executive | Problem Solver + Analytical Thinker | Brand + Data-Driven Marketer
Wellington, FL, USA
Strategic media planning, activation, and operations executive with over 23 years of driving scalable growth and operational efficiency across Fortune 100 brands and global tech. Proven expertise in building cross-functional business planning frameworks, automating core processes, and enabling productivity. Advises senior stakeholders, deploys streamlined systems, and leads high-performing teams in ambiguous, high-pressure environments.
Salary
USD 215,000
Spark Foundry (Meta)
Jan 2022 — Present
Led global budget setting methodology and proprietary planning tools for Meta enterprise. Built global cross-portfolio reach & frequency center of excellence. Led Meta's first 1P data planning and activation testing. Launched VR, MR, gaming, and AI hardware products resulting in 300% over-goal sales including Quest 3 and Ray-Ban smart glasses. Achieved Meta's most successful Amazon Prime Day and Black Friday campaigns. Strategized first-to-market activations including the Las Vegas Sphere.
MDG Advertising
Apr 2019 — Dec 2021
Client service and media lead for full-service healthcare media agency. Grew agency department commissions by over 700% in first year. Achieved 25% EBITDA for largest urgent care group nationwide. Launched telehealth integrations during COVID-19. Implemented 1P media targeting strategies using Mosaic segmentation within HIPAA-compliant DSP activations. Pitched agency capabilities to venture capitalist groups.
BPD Advertising
Mar 2018 — Apr 2019
PMP Marketing Group
Sept 2012 — Sept 2017
BKV
Sept 2010 — Jun 2012
AutoAd Partners
Jan 2008 — Jan 2010
Force Media Group
Jan 2007 — Jan 2008
Zenith Media
Jan 2003 — Jan 2007
BS · Telecommunications, TV Production
? – 2003
AA · Business Finance
? – 1999