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Tarun Lunia

BD & GTM Strategist | Web3 Growth & Partnerships

๐ŸŸขAping In

Strategic operator with deep Web3 network and expertise in BD, GTM, demand generation, and partner onboarding. Proven track record closing high-value deals, driving $260K+ in campaign revenue, onboarding 12+ high-impact partners, and delivering 400K+ user acquisitions. Also founder of Caishen Systems, an AI automation agency helping businesses scale without hiring.

Skills

Web3 Partnerships9/10
GTM Strategy9/10
Campaign Design8/10
Community Management8/10
Content Strategy8/10
CRM & Pipeline Management (8/10)Deal Closing (8/10)Ecosystem Growth (8/10)Influencer & KOL Strategy (8/10)Lead Generation (8/10)Outbound Outreach (8/10)Referral Program Design (8/10)Token/NFT Campaign Management (8/10)User Acquisition & Growth (8/10)AI Automation (8/10)Zapier / Make / n8n (8/10)Airtable (8/10)

Work Experience

BD and GTM Strategist

Rivalz Network - Tonso AI

Dec 2025 โ€” Mar 2026

Built the BD motion from zero: designed end-to-end prospect engagement strategy, mapped ICP, identified decision-makers, and built messaging that converted cold contacts into booked calls. Connected with 15 ecosystem teams including Openledger, Injective, IRYS, Cysic, Kintsu, Krain AI, and Espresso. Built relationships with top Web3 growth agencies: Hype, Arcadia, and AP Collective.

Founder

Caishen Systems

Oct 2025 โ€” Present

AI automation agency helping agencies and service-based businesses scale without hiring more staff. Designs and implements end-to-end workflows eliminating manual work across CRMs, onboarding, scheduling, payments, and internal operations using Make, Zapier, n8n, Airtable, and AI models. Clients typically save 20+ hours per week per automation implemented.

BD Lead - PoH (Partnerships and Revenue)

Intract

Feb 2025 โ€” Aug 2025

Onboarded 12+ high-impact Web3 partners and drove $100K+ PoH revenue in 4 months. Brought Privasea AI, Civic, Kaito, Lens Chain, Openledger, Theoriq, and Trust Labs onto the platform, generating $45K+ in March 2025 alone. Campaign-led user acquisition brought in 400K+ new users. Worked end-to-end with Blockmesh, Privasea, and Trusta Labs for community activations, content, and influencer integrations.

BD - Quests (Ecosystem Growth and User Acquisition)

Intract

Mar 2024 โ€” Jan 2025

Facilitated 171+ user growth activations delivering 443K+ users to partners. Drove GTM yielding $260K+ in direct campaign revenue and 340K+ NFT mints. Re-engaged 195K+ dormant users and acquired 247K+ new ones. Led campaigns for 0G Labs, Bitlayer, BOB, Berachain, SonicSVM and others. Secured sponsorships at Token2049 2024. Planned GTM for Telegram Bot (TONTON) scaling to 50K+ users in 24hrs. Built internal automation systems using Google Forms, Zapier, and Drippi.

Community and BD Lead

Crowwd

Nov 2023 โ€” Feb 2024

Owned community operations during the Linea Mainnet launch and Garden Finance campaign. Managed live Discord support, resolved transaction and integration issues in real time. Built GTM documentation, FAQs, and onboarding guides. Collaborated cross-functionally with growth and product leads to surface user feedback shaping post-launch improvements.

Growth and Content Strategist

Alchemy

Aug 2022 โ€” May 2023

Worked directly with Jason Shah to build Alchemy's experimental KOL social presence. Created meme-native, Web3-fluent content driving organic reach and community resonance. Developed a content feedback loop yielding consistent, high-quality output with authentic Web3 fit.

Community Growth Lead

CPG Club

Aug 2021 โ€” Apr 2022

Helped scale CPG Club's social presence from 0 to 150K followers from its earliest days. Built meme-driven, culturally sharp content resonating with Web3-native audiences. Owned community moderation, engagement strategy, and content distribution.

Education

Bennett University

BTech ยท Computer Science

2019 โ€“ 2023