Marketing Director
Duxbury, Massachusetts, USA
Strategic brand and marketing leader with 15+ years of experience shaping global narratives for technology and consumer brands. Currently Marketing Director at SightX, overseeing brand, creative, content, communications, and growth marketing for a fast-scaling B2B SaaS platform. Proven track record of building differentiated brand positioning, leading high-performing creative and content teams, and delivering full-funnel marketing strategies.
SightX
Jan 2024 — Present
Lead brand strategy following acquisition by Rep Data, shaping positioning, messaging, and GTM alignment. Oversees brand, creative, content, communications, and growth marketing for an AI-powered SaaS platform. Built content engine that doubled site traffic YoY, expanded quarterly email volume by 229%, increased qualified inbound leads 4x YoY, and launched the 'Sightlines' thought leadership newsletter outperforming average open rates by 30%.
Freelance
Jan 2023 — Jan 2024
Advised SaaS companies on positioning, messaging architecture, and go-to-market strategy. Clients included Ballista Technology, Prelude, and Merinio.
Confluent
Jan 2022 — Jan 2023
Built and launched Confluent's first integrated thematic campaign framework. Developed tagging schema, standardized content creation, built scalable campaign workflows, managed budget for contractors and sponsorships, and led content audits.
Confluent
Jan 2019 — Jan 2021
Articulated Services value proposition around Time To Value and Total Cost of Ownership. Increased PS&E inclusion rates YoY through SPIFFs and sales plays. Led content creation and demand gen activities via webinars, blog, email, and SEM.
Unilever
Jan 2018 — Dec 2018
Held P&L responsibilities for Lipton Tea U.S. ($185M) with $20M marketing budget. Led market analysis using Nielsen POS and social listening data, and led integrated marketing campaigns across digital, retail, and CRM channels.
Unilever
Jan 2015 — Dec 2017
Developed global skin care range and roadmap for China, Japan, and U.S. Conducted consumer research across Asia, managed global cross-functional teams, and led brand-agnostic project to identify male benefit areas in skin care.
Avon Products, Inc.
Jan 2014 — Jan 2015
Managed global innovation strategy and pipeline for Avon's face segment (26% of total Avon Makeup business). Led ideation sessions for re-launch of Avon Anew Beauty brand and partnered with regional marketers across Latin America, Europe, Asia, and North America.
Prudential Financial
Jan 2011 — Jan 2014
Led content and SEO strategy for multiple websites. Authored creative briefs, defined attribution measurement framework, led enterprise-wide stakeholder panel to activate Prudential brand on Facebook, and partnered with media teams to optimize campaign performance.
Night Agency
Jan 2010 — Jan 2011
Account lead for digital advertising agency; creative, media (paid, social), digital strategy and planning, event coordination and execution.
Reindeer Company
Jan 2009 — Jan 2010
Account lead for digital advertising agency; creative, media, digital strategy and planning, event coordination and execution.
Morgan Stanley
Jan 2008 — Jan 2009
Financial Advisor in Norwell, MA.
Goldman Sachs & Co.
Jan 2007 — Jan 2008
Internal Wholesaler in Chicago, IL.
John Hancock Life Insurance Company
Jan 2006 — Jan 2007
Internal Wholesaler in Boston, MA.
MBA · Business Administration
BS · Business Administration, Concentration in Finance
Economics