Head of Growth | Founding Marketing Architect | AI Integration Specialist
Sacramento, CA
Doctoral-level Growth Architect and Performance Leader with 21+ years of experience building revenue engines from zero-to-one. Specializes in AI-Led Growth Engineering, HubSpot-to-Salesforce ecosystems, and automated complex routing for multi-billion dollar divisions. Focused on accelerating time-to-market while maintaining 100% data integrity through strategic use of Large Language Models (LLMs).
Salary
USD 185,000 – 225,000
Aura
Dec 2025 — Present
Founding Growth Architect who engineered the complete B2B marketing ecosystem from the ground up, including HubSpot, ZoomInfo, and complex bi-directional Salesforce integrations. Leveraged LLMs to re-engineer legacy workflows, automating 40+ manual routing rules and reducing data synchronization errors by 60%. Managed high-intent multi-channel strategy across Google, LinkedIn, and Content Syndication.
GAN Integrity
Jul 2024 — Oct 2025
Built and governed the HubSpot CRM infrastructure, establishing the technical foundation for data integrity in a high-compliance B2B environment. Orchestrated technical execution of webinars and automated email sequences for seamless handoff between marketing and SDR teams.
GeoSnapshot
Jan 2023 — Mar 2026
Managed a $3.6M+ annual performance budget, driving a 1,900% surge in leads and a 70% reduction in CPA through high-velocity creative iteration. Deployed LLMs for real-time copy iteration and sentiment analysis managing a $300k/month budget. Drove $1.8M in attributable revenue within a single campaign cycle.
Aravo Solutions - Integrated Risk & Resilience
Jan 2020 — Dec 2022
Contributed to over 350% growth in lead generation while reducing CPA by more than 70%. Overhauled SEO strategies and served as admin for HubSpot and ZoomInfo to enhance BDR efficiency.
Looking Glass Cyber Solutions, Inc.
Jan 2016 — Dec 2019
Managed the Marketo instance including lead scoring, management, and complex email marketing programs. Created and maintained paid programs across Google Ads, Bing, LinkedIn, Facebook, and native advertising.
National Notary Association
Jan 2013 — Dec 2016
Tours4Fun
Jan 2010 — Dec 2013
Lamps Plus
Jan 2009 — Dec 2009
Disney Parks & Resorts
Jan 2008 — Dec 2008
Yahoo
Jan 2005 — Dec 2007
Ed.D. · Organizational Leadership
MBA · Business Administration
BA · Government-Journalism