Adam Bates
Chief Marketing Officer | Global Brand Strategist | Web3 & Blockchain Marketing Leader
Remote (USA, EU, APAC)
Senior marketing executive with 15+ years scaling technology brands globally across USA, EU, and APAC markets. Proven track record growing startup teams from 1-5 to 100+ employees while driving projects' market value to all-time highs and securing Fortune 250 and global brand partnerships. Expert in building high-velocity marketing engines for complex blockchain, AI, and fintech technologies.
Work Preferences
Salary
USD 200,000 – 350,000
Skills
Work Experience
Chief Marketing Officer
XION
Jan 2025 — Present
Led comprehensive brand repositioning and GTM strategy pivoting from Web3 community to Web2 enterprise adoption. Secured 150+ brand partnerships including Amazon, Uber, BMW, and North Face. Achieved top 25-40 global ranking for mindshare. Secured CEO on NYSE, NASDAQ, CNBC, Bitcoin.com, and prime-time Korean television. Secured major exchange listing on Upbit. Developed 'Truth Engine' narrative positioning AI-blockchain verification for enterprise.
Chief Marketing Officer
MultiversX (Elrond Network)
Jan 2024 — Jan 2025
Created strategic brand positioning and GTM framework for AI integration and US market expansion. Built and led global marketing team of 25+. Developed AI-enhanced scaling narrative and 'vibe coding' positioning. Established community engagement programs that drove 3x growth in active wallets.
Chief Marketing Officer & Marketing Consultant
Various Web3 Startups
Jan 2022 — Jan 2024
Provided 3-6 month troubleshooting engagements for early-stage blockchain projects. Established marketing foundations for 8+ Web3 startups. Created repeatable GTM playbooks for token launches and exchange listings. Achieved average 5x increase in community engagement within first 90 days.
Chief Marketing Officer
Cardano (IOHK)
Jan 2020 — Jan 2022
Transformed research-focused Layer 1 blockchain into a top-30 global brand. Scaled marketing team from 8 to 100+ employees. Drove ADA price from $0.15 to $3.00+ (20x increase). Delivered Cardano Summit 2021 with 50,000+ attendees. Won Fast Company Top 10 Most Innovative Companies. Executed global media takeover across NYT, The Economist, and WSJ.
Creative Director
Madison Creative
Jan 2013 — Jan 2020
Created branding and multinational campaigns for brands across automotive, financial services, retail, and technology sectors including Barclays, Emirates, Mercedes-Benz, Porsche, and Samsung. Won AWS Commercial Start-up of the Year for Hiber.
Partner & Creative Director
BBDO London
Jan 1998 — Jan 2013
Led creative strategy for 300+ global offices. Managed multinational campaigns for global brands including Toyota, Virgin, Sky, Oxford University, Qatar National Bank, and Legoland. Managed creative teams of 40+. Won multiple industry awards including Cannes Lions and Clio Awards.
Education
Manchester University
BA Hons