Senior Marketing Executive
Sofia, Bulgaria
Growth-focused marketing executive with 10+ years of experience in traditional enterprise and startup environments. Proven track record of scaling high-performing teams (0 to 15+) and driving revenue through ABM, data-driven media buying, and AI workflows. Experienced in Web3, DeFi, and TradFi marketing segments.
Salary
EUR 65,000 – 90,000
LimeChain
Apr 2023 — Jan 2026
Orchestrated a lead-generation strategy for the US, EMEA, and MENA, driving MER above 10 and increasing the sales pipeline consistently over 2+ years. Built and led a 6+ person cross-functional marketing team from scratch in under 10 months. Initiated and designed an Account-Based Experience (ABX) motion and defined ICPs for Web3 and TradFi segments. Spearheaded a full CRM implementation and website migration. Led Developers Marketing and dev tooling go-to-market. Integrated AEO and SEO improving search visibility by 40%. Optimized multi-channel budget (Paid, Organic, Email) to reduce CAC.
Digitas - Publicis Groupe
Aug 2021 — Mar 2023
Managed the Digital Media department's OKRs and led a team of 15+ specialists. Built a new 10+ person digital marketing unit in under 6 months. Re-engineered agency processes to improve client service efficiency. Developed and deployed Business Intelligence frameworks using Looker Studio, API integrations, and Regex. Spearheaded new business acquisition and local/global media strategies.
Zenith Media - Publicis Groupe
Apr 2019 — Jul 2021
Directed the digital media business for Zenith Media, managing a team of 8 and contributing to agency P&L. Acted as primary lead for global client centralization. Led high-complexity ad-tech projects including end-to-end implementation of Adverity. Spearheaded annual planning and pitch process. Served as TAAG Lead for Bulgaria. Delivered regular digital media training for internal teams and key clients.
MSc · Marketing Management / Engineering Management
2015 – 2017