Marketing & Partnerships
London, United Kingdom
Experienced and forward-thinking marketing manager with a deep understanding of web3 and crypto. Brings a robust background spanning brand development, social media, growth marketing and go-to-market campaigns, consistently delivering remarkable results for web3 companies while fostering seamless collaboration between departments, senior leadership and strategic partners.
Salary
GBP 80,000
Animoca Brands Portfolio
Sept 2023 — Dec 2026
Driving strategy and execution across Animoca's incubation companies, subsidiaries, joint ventures and portfolio investments at both senior stakeholder and hands-on execution level. Led go-to-market for Open Campus ID (1M+ holders), directed EDU Chain mainnet launch to #2 Arbitrum roll-up chain, grew EDU Chain to 155M transactions and $60M TVL, led viral 'Are You Employable?' campaign (8.3M impressions), launched Mirra Project (52K users in month one at zero marketing spend), managed first EDU Chain Hackathon ($1M prize pool, 10K+ dApp submissions), and launched OC 100 with ForbesWeb3.
Litoja Labs
Dec 2021 — Jul 2023
Led a 5-member team driving brand awareness and community growth for Aradena, a web3 game. Devised strategies across organic social, cinematic digital assets, strategic partnerships and paid advertising to amplify brand presence.
Momentum 6
Oct 2020 — Nov 2021
Marketing and content strategy for notable web3 projects including HydraSwap, Cyclos, Duelist King, Warena and Clout.Art, building brand presence and driving user acquisition across social channels and community.
BA · English Literature & Media Studies
? – 2015