VP of Marketing
New York, New York
Marketing leader with a track record of building growth engines at founder-led and high-growth companies. Brings experience across go-to-market strategy, lifecycle and retention, brand, demand generation, and marketing ops. Has built AI agents for automated reporting, compliance, and content creation. Known for earning CEO trust early and standing up infrastructure from zero in ambiguous environments.
Salary
GBP 250,000 – 300,000
Kafene
Mar 2025 — Apr 2026
Reported directly to the CEO and served as a key C-suite partner, owning all growth strategy, forecasting, and go-to-market execution. Led marketing across B2B and DTC dual model. Spearheaded company-wide AI adoption, building AI agents for automated reporting, presentation creation, and brand compliance. Drove 20% growth in repeat purchase rate within the first year. Built and led a cross-functional marketing team and stood up two net-new marketing channels (email and SMS) from scratch. Rebuilt the company's brand identity end-to-end.
Boarderie
Jun 2024 — Dec 2024
Reported directly to the CEO and founder; owned full DTC business performance on Shopify, responsible for $55M+ in annual revenue and 87% YoY growth. Led a company-wide rebrand in partnership with agency Red Antler. Managed a $1M+ marketing budget across email, SMS, paid advertising, loyalty, and onsite, growing returning customer share by 10% annually and driving $15M+ in owned-channel revenue.
Ana Luisa
Mar 2023 — Jun 2024
Reported directly to the CEO and founder; built and led a team of 4 marketers focused on subscription, Martech, customer data, and retention marketing. Conceived, launched, and operationalized AL Luxe, a net-new subscription program. Scaled email revenue 115% and SMS revenue 165% YoY through strategic program development and rigorous performance management.
Sweaty Betty
Jun 2021 — Feb 2023
Managed a global marketing team of 6 and owned full customer marketing function across a 2M+ customer database. Led competitive RFP and full implementation of a new enterprise CDP/ESP (Braze). Launched the brand's SMS marketing program end-to-end (Attentive). Served as a key contributor to global business forecasting.
Right Side Up Consulting & Independent Engagements
Jan 2021 — Mar 2025
Operated as a fractional senior marketing leader across high-growth DTC brands and technology companies. Clients included CoreWeave, NOBULL, Public Rec, Doen, Derek Lam 10 Crosby, Cratejoy, Fiskars Group, and Force of Nature. Delivered 20–40% improvements in channel revenue and conversion performance. Standout results include 40% YoY email revenue growth for Public Rec and 18% reduction in subscriber churn for Cratejoy.
Alchemy Worx
Jul 2019 — Jun 2021
Developed and executed growth marketing strategies for 9 DTC e-commerce clients. Built deep fluency across the martech ecosystem and led 4 full platform migration and RFP processes.
Elements Brands
Jul 2018 — Jun 2019
Managed full-funnel digital marketing strategy across a portfolio of brands, owning paid media buying and optimization across Meta and Google alongside SEO, content, and onsite performance.
Logical Position
Jul 2017 — Jul 2018
Delivered omnichannel growth marketing strategies for clients across paid search, paid social, SEO, and owned channels.
BA
? – 2015