John Broadley

Senior Web3 Marketer

Sydney, Australia

🟢Aping In

Senior Web3 marketer with experience in Tier 1 Web3 companies as well as leading early-stage start-ups. Deep in crypto since 2017. Expertise across product, brand, PR, social media, go-to-market strategy, growth, events, partnerships, campaigns and community building across B2B & B2C audiences. Results-driven with a track record of leading GTMs & campaigns driving millions in new users, revenue, social & community growth.

Work Preferences

Salary

GBP 65,000 – 250,000

Skills

Content Creation9/10

Web3 Marketing9/10

Video Production9/10

Go-to-Market Strategy9/10

Social Media Growth9/10

Events Marketing (8/10)Adobe Creative Suite (8/10)Ahrefs (8/10)B2B Marketing (8/10)Brand Strategy (8/10)Community Building (8/10)Partnership Campaigns (8/10)Product Marketing (8/10)SEO (8/10)PR (7/10)AI Tools (Claude, Gemini, Runway, Veo3) (7/10)Figma (6/10)Metabase (6/10)Hubspot (6/10)Posthog (6/10)

Work Experience

Head of Marketing

EO Network (prev. eOracle)

Sept 2024 — Present

Led EO's B2B marketing team as an early-stage head of department across RWA & oracle infra, shaping product positioning, comms, socials & partnerships. Drove leads, partner growth & VC fundraising through campaigns, SEO, investment assets & product launches. Executed 60+ co-marketing campaigns with partners. Led EO's rebrand alongside agency. Increased SOV by 3%+ QoQ. Owned brand presence at global events including Devconnect, Argentina.

Social & Growth Lead

Trust Wallet & Binance

Jun 2021 — Sept 2024

First marketing hire; built & scaled Trust Wallet's global brand, growth and social strategy from the ground up. Grew Trust Wallet's socials to 4.5M+ followers. Led GTM campaigns for major product launches including Trust Wallet Extension (1M+ installs), Trust Wallet Swift (50K downloads in week 1), rebrand (500K+ new users) and native staking (1M+ ETH staked). Delivered 50+ partnership campaigns generating 1K–1M+ users per initiative.

Film Production Lead

TourRadar

Sept 2016 — Jun 2021

Contracted through JAAM Brothers as TourRadar's Film Production Lead for multi-platform global travel, tourism & event content.

Co-Founder

JAAM Brothers Films

Feb 2016 — Jun 2021

Led production of travel, events and corporate storytelling content, partnering with global tourism & hospitality leaders and senior executives to deliver engaging media for websites and social channels.

Architect / Architectural Designer/Technician

Multiple Employers, UK

Jun 2014 — Dec 2016

Architectural Designer/Technician roles including Design Development, Harrison Sutton Partnership, and Grainge Architects.

Education

University of Plymouth

BAHons · Architecture

2010 – 2014

Maidstone Grammar School

12x GCSEs & 4x A-Levels

2003 – 2010