Head of Marketing / VP of Marketing / Director of Marketing
Strategic B2B marketing leader with 20+ years of experience building brands, leading go-to-market strategy, and driving measurable growth across SaaS, ecommerce, higher education, nonprofit, and consumer-facing organizations. Known for pairing strategic vision with execution, aligning marketing to sales, and translating positioning into pipeline, bookings, and growth.
Omni~View Software
May 2025 — Present
Lead integrated marketing strategy across demand generation, content, brand, website, events, sales enablement, and executive messaging for a B2B SaaS platform serving asset-based service and rental businesses. Contributed to 67.4% YoY revenue growth, 140–275%+ YoY website traffic growth, 9,200% YoY email traffic growth, and supported $135K+ in closed-won ACV.
Full Circle Insights
Nov 2023 — May 2025
Owned all aspects of marketing strategy and execution including brand, messaging, campaigns, website, content, webinars, PR, and reporting. Improved MQL-to-SQL conversion from 10% to 18%, generated 400+ MQLs, increased email traffic by 488% YoY, and grew G2 reviews by 282% in a single quarter.
Searchspring
Sept 2022 — Oct 2023
Promoted to director-level leadership within one year. Drove 470% MQL growth YoY and generated more than $2.3M in marketing-originated bookings. Launched ABM, led highest lead-generating integrated campaigns, and improved event leads by 150%.
Searchspring
Sept 2021 — Sept 2022
Owned editorial strategy, SEO content development, thought leadership, and major demand-generation assets including blogs, ebooks, guides, and website content. Built the foundation that led to promotion into director-level leadership.
Independent Pet Partners
Mar 2020 — Feb 2021
Led integrated marketing strategy and campaign execution across paid media, ecommerce, content, and social for a multi-brand retail organization. Directed COVID-response initiatives including BOPIS and same-day delivery rollout.
Minnesota Lottery
Oct 2017 — Mar 2020
Built the organization's first digital marketing department from the ground up. Led strategy across social, website, email, content, CRM, SEO, analytics, and agency partnerships. Led website redesign and CRM implementation.
Saint Paul College
Oct 2015 — Dec 2017
Served as the institution's first digital marketing hire. Doubled Facebook likes, increased LinkedIn followers by 525%+, and launched Instagram and Snapchat. Led digital strategy for campaigns and events and helped guide website redesign.
Cuneo Advertising
Jan 2012 — Jan 2015
Mystic Lake Casino
Jan 2012 — Jan 2015
Midwest Dairy Association
Jan 2012 — Jan 2015
GeoSystems
Jan 2012 — Jan 2015
KVRR TV
Jan 2012 — Jan 2015
MMC · Mass Communications
BS · Mass Communications, Broadcast Journalism