Head of Marketing
Westerly, Rhode Island, USA
Dynamic marketing leader with over 25 years of experience driving growth in various sectors. Proven expertise in strategic marketing programs and analytics, enhancing e-commerce sales by over 60% and achieving a 100% revenue increase through targeted initiatives. Directed a $20M advertising budget and managed teams of up to 30 professionals.
TPI Consulting (Self Employed)
Nov 2017 — Present
Consulted for various companies on marketing and advertising analytics, conducting research and implementing strategic marketing programs. Engaged with regional and national clients including Argus Dental & Vision benefits, 1-800-ACCEPT-ME, and Tampa Bay 3D Tours. Engineered new point-of-sale programs for Summit Retail Solutions at Costco, Sam's Club, and BJ's Wholesale Club. Achieved a 16% revenue increase within a 90-day period.
Kane's Furniture, Inc.
Sept 2013 — Nov 2017
Directed and implemented measurable marketing programs for a Florida-based regional furniture chain with 18 locations. Instituted a comprehensive online marketing program increasing e-commerce sales by over 60%. Managed a $20M annual advertising budget and supervised a team of 10 marketing professionals. Grew sales from $143M in 2013 to $190M in 2016, a 25% growth.
Ashley HomeStore, Texas
May 2010 — Aug 2013
Enhanced lead generation through precision marketing. Implemented data analytics and market research for advertising initiatives. Managed a $7M budget that facilitated revenue growth from $12.5M in 2010 to $25.5M in 2013, a 100% increase. Delivered consistent +50% year-over-year growth.
O'Connell & Associates Inc.
Jan 1989 — Apr 2009
Directed a full-service marketing and advertising agency serving clients such as Godiva Chocolates, Samsonite, Braun, Honeywell, Vicks, and Sesame Street Children's products. Developed behavioral analytics for marketing campaigns. Oversaw a $25M budget while managing a team of over 30 professionals.
BA
1977 – 1981