Vice President, Demand Generation & Performance Marketing
Atlanta, Georgia
Marketing executive with deep experience building and scaling demand generation, customer engagement, and revenue marketing functions for high-growth, tech-driven businesses. Proven track record driving pipeline and expansion through AI-enhanced audience modeling, full-funnel demand programs, and data-driven GTM execution.
Wheels Up
Feb 2025 — Jan 2026
Spearheaded multi-channel demand programs targeting UHNW individuals and enterprise buyers, optimizing messaging, segmentation, creative, and AI-based lead scoring. Built high-value audiences with AI-driven people-intelligence platforms. Forged strategic partnerships with luxury and travel brands yielding 8,000+ qualified referrals. Delivered promotions generating a 2x lift in customer demand.
RealPage
May 2023 — Nov 2024
Established the customer engagement function using AI-supported insights. Launched an executive program for top-ACV accounts, increasing advocacy participation by 50%. Directed RealPage's flagship customer conference achieving 17x ROI. Doubled NPS Promoter scores YoY among executive program participants.
Honeywell
Jan 2020 — Feb 2023
Led marketing for a $1.5B software business, managing a $16M budget and 40-member team. Increased marketing-sourced pipeline 33% YoY via AI-enabled Lead-to-Revenue model. Raised NPS response rates from 4.7% to 27.7%. Delivered major tech upgrades including website rebuild, Marketo rollout, and M&A integration.
Veeam Software
Oct 2017 — Dec 2019
Built standardized demand programs across the Americas. Drove a 97% lead-touch rate and 11% SQL-to-Opportunity conversion. Launched machine learning-driven ABM and digital campaigns accelerating pipeline creation.
Stratix
May 2017 — Oct 2017
Established and led a demand generation and BDR team focused on targeted account growth. Enhanced digital engagement through website optimization, SEO improvements, and live chat integration.
NCR
Dec 2015 — Apr 2017
Built from the ground up a sales development engine generating $36.6M in annual pipeline. Recruited and cultivated a 20-person team with a comprehensive enablement program.
IBM
Sept 2000 — Aug 2015
Led a 40+ person global team with a $30M budget across multi-region GTM programs. Increased marketing-sourced revenue 19% YoY. Enabled 2,000+ partners across 11 countries with scalable channel programs. Ran multi-channel digital campaigns and built co-marketing motions with ISVs and SIs.
Structured Data Systems
Dec 1999 — Sept 2000
Unisys
Sept 1995 — Dec 1999
BSc · Business Administration and Marketing
1990 – 1995