SVP Brand & Creative / Brand Transformation Executive
Littleton, CO, USA
Brand transformation executive and first-hire marketing leader with deep fintech expertise. Defined go-to-market strategy and category-defining brand platform for Fortune 400 fintech, driving 50% awareness lift, 27% brand favorability increase, and 3x category growth. Expert in narrative development for complex financial products, M&A brand integration, and building high-performing marketing teams from the ground up.
Salary
USD 230,000
LPL Financial
Aug 2022 — Nov 2025
Recruited to transform the brand narrative for a Fortune 400 fintech platform ($12B+), shifting perception from a B2B backend utility to a client-centric financial ecosystem. Led development of the 'What if you could?' brand platform, resulting in 50% increase in aided awareness and 27% lift in brand favorability. Built and led 17-person multidisciplinary team. Served as strategic lead for integrating three major acquisitions. Built Brand Risk & Equity decision framework used by 1,000+ stakeholders, reducing compliance violations by 20%.
Transamerica
Jan 2017 — Aug 2022
Led brand strategy for consumer-facing retirement and investment products serving 2M+ customers. Architected new positioning strategy moving brand from 'Insurance Provider' to 'Holistic Wealth Health,' achieving 3x category growth. Unified disjointed product lines under a single narrative framework and drove 12% increase in digital engagement metrics.
TBWA\The Integer Group
Apr 2015 — Jan 2017
Acted as senior strategic voice for blue-chip clients including Pepsi and Mars, guiding C-suite stakeholders through complex portfolio decisions. Led an Integrated Agency Team harmonizing strategy across 5 disparate agencies.
BBDO
Jul 2012 — Dec 2014
Led strategy and execution for HP's commercial portfolio, launching three products that exceeded sales goals by 8%. Pitched and won the Visa Prepaid business, defining go-to-market strategy for underserved banking audiences.
Droga5
Jan 2011 — Jan 2012
Business Director at Droga5 Sydney, Australia.
BBDO
Jan 2008 — Jan 2011
VP Account Director at BBDO, New York.
Radarworks and McElroy Agencies
Jan 2005 — Jan 2008
Account Supervisor based in Los Angeles.
BA · Communications, Marketing