Jason A. Barbato

Growth & Marketing Leader

Rochester, NY

🟢Aping In

Industry-recognized growth, marketing and demand generation leader with 18+ years experience as an executive, strategist, consultant, contributor, tactician and other key roles spanning startup, small- and mid-size business, enterprise, B2B, B2C, and SaaS settings.

Work Preferences

Salary

USD 200,000 – 275,000

Skills

Strategic Leadership9/10

B2B Marketing9/10

Demand Generation9/10

Digital Marketing9/10

Go-To-Market Strategy9/10

Growth Experimentation (9/10)Revenue Pipeline Generation (9/10)SaaS Marketing (9/10)Marketing Tech & Operations (8/10)Data Diagnostics & Analysis (8/10)Paid Advertising (8/10)Product & Sales Led Growth (8/10)Email & Lifecycle Marketing (8/10)Sales Alignment & Enablement (8/10)Agile Methodology (7/10)

Work Experience

Marketing Strategy Director

Metadata

May 2024 — Present

Managing 45 ads clients with $3M+ in ad spend for B2B, B2C, and tech clients.

Head of Marketing

Inflo

Dec 2022 — Sept 2023

Drove +157% ARR YoY growth, reaching $15.7M ARR.

Senior Director of Growth

HYPR

Apr 2021 — Nov 2022

Achieved +168% ARR YoY growth, reaching $5.1M ARR.

Vice President of Growth

Orange Pegs

Nov 2019 — Apr 2021

Agency founder role leading growth strategy.

Growth Mentor

GrowthMentor

Aug 2019 — Present

190+ mentoring sessions with a 100% 5-star rating.

Global Growth Lead

IBM

Jul 2016 — Oct 2019

Generated $40M ARR and scaled SaaS growth program 30X.

Senior Digital Marketing Manager

EarthLink

Jul 2015 — Jul 2016

Marketing Project Manager

SIGMA Marketing Insights

Apr 2014 — Jul 2015

Growth & Marketing Consultant

Freelance

Sept 2013 — Present

13+ years of freelance growth and marketing consulting across startups and scaleups.

Marketing Director

APA Solutions and Career Reform

Jun 2013 — Apr 2014

Director of Internet Marketing

Stellar Management

Jan 2012 — Jun 2013

Web Content Manager

Sodexo

Aug 2007 — Jan 2012

Education

St. John Fisher College

BA · Communication / Journalism

? – 2002