Director of Lead Generation
Jurupa Valley, CA
Revenue-focused marketing leader with 11+ years of experience building demand generation engines and scaling pipeline for B2B and B2C organizations. Track record of generating $80M+ in pipeline, reducing cost-per-acquisition, and building reporting infrastructure that ties marketing spend to revenue outcomes.
Salary
USD 200,000 – 280,000
Idomoo
Feb 2022 — Present
Led a team of 5 marketing professionals across demand generation, SEO, content, and SDR functions. Generated $40M+ in new pipeline revenue through integrated demand generation strategy. Owned full marketing budget, reducing CPA by 35%. Built and operationalized the SDR function. Launched AI-powered personalized video demand generation motion acquiring 100,000+ users. Designed HubSpot, Salesforce, and GA4 reporting infrastructure for full-funnel KPI tracking.
Round Barn Labs
Mar 2021 — Feb 2022
Directed $3M+ in monthly paid media spend across eCommerce and SaaS clients, delivering 3.5x ROAS. Improved client portfolio profitability by 10% through CRO and multivariate testing. Built executive dashboards in Tableau and Google Data Studio.
KlientBoost
Mar 2020 — Mar 2021
Owned performance marketing strategy across 20+ clients, improving lead quality and account retention. Led SEO team and implemented scalable technical and content growth strategies expanding organic search visibility.
BA · Communications