Robin Donnithorne

Creative Marketing & Community Manager

Toronto, Canada

🔴HODLing

Marketing and community leader with 3+ years in Web3/NFT space. Expertise in social strategy, community engagement, and campaign execution across Web3 projects. Experienced in launching DAO tokens and building brand voice in crypto/art communities.

Skills

Community Engagement9/10

Social Media Strategy9/10

French9/10

Twitter/X Marketing9/10

Discord Management8/10

Web3 Marketing (8/10)Brand Voice Development (8/10)NFT Community Management (8/10)Project Management (8/10)Content Creation (8/10)Analytics & Reporting (8/10)Adobe Suite (7/10)Asana (7/10)DAO/Token Launch (7/10)Notion (7/10)Video Editing (7/10)Figma (6/10)

Work Experience

Creative Marketing & Community Manager

MMERCH

Jun 2024 — Present

Lead social marketing strategy for major drops and campaigns across Twitter/X, Instagram, and Discord. Edit short-form video content, produce IRL and online community activations, serve as frontline brand voice, and monitor market sentiment.

Social Media Manager

AOI (Art On Internet)

Jan 2024 — Jun 2024

Achieved 42% increase in average monthly Twitter/X impressions. Defined cohesive brand voice balancing thought leadership and community engagement. Built relationships with artists, curators, and collectors in NFT space. Created monthly cross-platform analytics reports.

Project Manager - Marketing & Core Ops

SuperRare

Apr 2021 — Oct 2023

Increased Twitter/X engagement by 25% and email CTR by 30% through data-driven content. Stewarded launch of Rare Protocol DAO and $RARE token. Partnered cross-functionally with marketing, PR, product, and legal teams on project scoping and execution.