
Growth & Ecosystem Analyst
Growth & Ecosystem Analyst with experience in Web3 marketing, community building, and GTM strategy. Worked with 20+ industry-leading clients including Vana, Polygon, Symbiotic, and Morpho. Managed 50+ campaigns generating 10M+ reach. Built distribution pipelines with 1,000+ KOL/newsletter channels achieving 50M+ cumulative reach.
Project Red
Mar 2023 β Jul 2023
β Assisted in organising and facilitating community events, such as AMAs to encourage participation and engagement. β Collaborated with the wider community management and marketing teams to align messaging, share insights, and contribute to community growth strategies. β Managed community across various platforms, including Discord & Telegram
Radarblock
Mar 2023 β Present
β Helped create robust pipelines, distribution channels, SOPs from the ground up at Radarblock for teams to follow and services offering to clients β Curated funnel activations and GTM plans for 20+ industry-leading clients for end-to-end execution and led them to successful TGE activations β Designed and implemented plans and strategies for 50+ campaigns for clients including Vana, Polygon, Symbiotic, ORA, Morpho, and Nubit, generating a reach of over 10M+ β Executed a multi-phased strategy for AVAIL with awareness campaigns and TGE support for the mainnet launch and generated 3M+ impressions, increased retail adoption, and drove $2.5M+ in daily liquidity pool volume β Created user acquisition campaigns for VANA Points and supported ecosystem projects with marketing grants, leading to 1.3M+ users via TG mini-app, Binance listing, and a peak FDV of $3 billion β Optimized distribution and boosted Socket's chain abstraction leadership as Bungee V2 became the main swapping feature and regional efforts achieved over 1M+ impressions β Scaled over 50+ protocols by mastering the CT waves through developing and executing strategies, campaigns, and community programs by aligning protocols with market trends β Created content, reports, research, and memes by analyzing market trends and Twitter insights, which optimized campaign performance and enabled weekly reports that informed strategic adjustments, enhancing client protocols β Established a distribution pipeline involving KOLs, newsletters, and podcasts from scratch, building SOPs and relationships with over 1,000+ channels across various categories, geographies, and formats, achieving a cumulative reach of over 50M+
Bankless DAO
Jul 2022 β Mar 2023
β Promoted the content in different communities and assisted in initiating partnerships β Contributed in brainstorming ideas for partnerships with other communities for cross-promotional activities and growth
Scaler Academy
Jun 2022 β Apr 2024
β Building the community on 600+ forum website that including topics such as Cyber Security, Web3.0, Blockchain and AI Engaging with the potential client β Analyze competitorsβ growth strategies and tactics to keep abreast of the integrated marketing trends. Assisting in answering technical FAQs on any product queries β Contributed to the traffic growth from 0.4M to 2.8M in 3 quarters
B.Tech Β· Civil Engineering