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Mobi

Growth & Ecosystem Analyst

🟒Aping In

Growth & Ecosystem Analyst with experience in Web3 marketing, community building, and GTM strategy. Worked with 20+ industry-leading clients including Vana, Polygon, Symbiotic, and Morpho. Managed 50+ campaigns generating 10M+ reach. Built distribution pipelines with 1,000+ KOL/newsletter channels achieving 50M+ cumulative reach.

Skills

Community Building10/10
Growth Marketing10/10
Content Marketing10/10
SEO & SEM10/10
KOL Management10/10
GTM Strategy (10/10)DeFi (9/10)Discord Management (9/10)Web3 Research (8/10)Google Ads & Analytics (8/10)Partnerships (8/10)Business Development (8/10)Excel (7/10)Operations (7/10)Graphic Designing (7/10)Data Analytics & Visualization (6/10)Figma (5/10)

Work Experience

Community Manager - Discord

Project Red

Mar 2023 β€” Jul 2023

● Assisted in organising and facilitating community events, such as AMAs to encourage participation and engagement. ● Collaborated with the wider community management and marketing teams to align messaging, share insights, and contribute to community growth strategies. ● Managed community across various platforms, including Discord & Telegram

Growth & Ecosystem Analyst

Radarblock

Mar 2023 β€” Present

● Helped create robust pipelines, distribution channels, SOPs from the ground up at Radarblock for teams to follow and services offering to clients ● Curated funnel activations and GTM plans for 20+ industry-leading clients for end-to-end execution and led them to successful TGE activations ● Designed and implemented plans and strategies for 50+ campaigns for clients including Vana, Polygon, Symbiotic, ORA, Morpho, and Nubit, generating a reach of over 10M+ ● Executed a multi-phased strategy for AVAIL with awareness campaigns and TGE support for the mainnet launch and generated 3M+ impressions, increased retail adoption, and drove $2.5M+ in daily liquidity pool volume ● Created user acquisition campaigns for VANA Points and supported ecosystem projects with marketing grants, leading to 1.3M+ users via TG mini-app, Binance listing, and a peak FDV of $3 billion ● Optimized distribution and boosted Socket's chain abstraction leadership as Bungee V2 became the main swapping feature and regional efforts achieved over 1M+ impressions ● Scaled over 50+ protocols by mastering the CT waves through developing and executing strategies, campaigns, and community programs by aligning protocols with market trends ● Created content, reports, research, and memes by analyzing market trends and Twitter insights, which optimized campaign performance and enabled weekly reports that informed strategic adjustments, enhancing client protocols ● Established a distribution pipeline involving KOLs, newsletters, and podcasts from scratch, building SOPs and relationships with over 1,000+ channels across various categories, geographies, and formats, achieving a cumulative reach of over 50M+

L1 Community Member

Bankless DAO

Jul 2022 β€” Mar 2023

● Promoted the content in different communities and assisted in initiating partnerships ● Contributed in brainstorming ideas for partnerships with other communities for cross-promotional activities and growth

Marketing Executive - SEO

Scaler Academy

Jun 2022 β€” Apr 2024

● Building the community on 600+ forum website that including topics such as Cyber Security, Web3.0, Blockchain and AI Engaging with the potential client ● Analyze competitors’ growth strategies and tactics to keep abreast of the integrated marketing trends. Assisting in answering technical FAQs on any product queries ● Contributed to the traffic growth from 0.4M to 2.8M in 3 quarters

Education

Aligarh Muslim University, Aligarh

B.Tech Β· Civil Engineering