Chief Marketing Officer | Web3, Fintech & Enterprise Technology
Chicago, IL
Results-driven marketing executive with 25+ years of experience and 7+ years in Web3, crypto, and blockchain leading marketing organizations for protocols, infrastructure companies, and institutional fintech. Proven record of building marketing from the ground up, scaling teams, driving enterprise pipeline, and creating category-defining narratives for technically complex products. AI-native operator leveraging automation and data-driven experimentation to maximize ROI.
Salary
USD 275,000 – 325,000
Michael Herron LLC
Nov 2025 — Present
Strategic marketing consultancy specializing in brand transformation, GTM strategy, and growth for Web3 and technology organizations. Developed sports marketing activation strategy for global Web3 company in partnership with leading talent agency spanning Formula One and World Cup properties. Led end-to-end rebrand initiatives for multiple Web3 and technology companies. Architected complete digital presence for blockchain investment platform. Provided fractional CMO advisory services to early-stage Web3 companies.
Kadena
Sept 2023 — Oct 2025
Built and scaled marketing organization from the ground up, assembling a 10-person team and executing a complete rebrand. Developed GTM strategy for Chainweb EVM product launch attracting 8,000+ testnet users. Launched community engagement strategy growing platform 200%+ with 7% engagement rates. Negotiated multi-year partnership with the Croatian National Football Federation. Scaled paid media investment 400% across multiple channels.
Chain Global
May 2022 — Sept 2023
Built and led global marketing organization for multi-billion-dollar blockchain infrastructure company. Launched three new B2B enterprise products and company's first B2C non-custodial digital platform. Negotiated Tiffany & Co. and Yuga Labs partnership generating $15M+ revenue. Negotiated professional sports sponsorships with New England Patriots, Miami Heat, and New England Revolution. Led Investor Relations marketing contributing to $120M in capital raises.
Lukka
Aug 2020 — May 2022
Scaled marketing team from 1 to 16 in 12 months; grew ARR from under $1M to over $15M, increased inbound leads 6x, secured 30+ enterprise clients. Created company's first comprehensive brand and GTM strategy. Secured landmark integration into the Bloomberg Terminal as the first blockchain data product of its kind. Negotiated multi-year global title sponsorship with Formula E.
Fusion92
Jun 2019 — Aug 2020
Led $16M+ annual client portfolio including H&R Block, AT&T, and Zurich; rescued and retained $10M H&R Block engagement. Led brand launches for Rivers Casino and Trupanion.
MCS Consulting
Nov 2017 — Jun 2019
Led marketing for United Airlines, Choice Hotels, and Mastercard. Launched MileagePlusGolf.com exceeding pre-launch sales goals 230% with 8:1 ROAS. Managed CRM with 7M+ opt-in consumers driving 62.5% lift in CTR and 57% lift in open rates.
U.S. Cellular
Dec 2013 — Nov 2017
Built in-house video production capability delivering 200+ branded videos and 50M+ views. Pioneered 360-degree video on Facebook as the first brand on the platform. Produced World's Longest Pre-Roll earning a 2017 Webby Award Honoree. Increased annual revenues 14% through new partner acquisition programs. Managed 11-person marketing team.
Solo Cup Company
Jan 2011 — Jan 2013
Led digital and community marketing including brand redesign contribution and new product line launches.
KemperSports
Jan 2007 — Jan 2009
Led brand development and marketing for 30+ premier golf properties including Bandon Dunes, Chambers Bay, and Dorado Beach Club.
Excel Golf / Zero Friction Golf Tees
Jan 2001 — Jan 2007
Invented, patented, and launched Zero Friction Golf Tees globally, creating a new product category and launching on the PGA Tour.
Business Administration