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MR

Mariana Rodrigues

Business Development Lead, GTM & Biz Ops

Porto, Portugal

๐ŸŸขAping In

Business Development Lead with 4+ years of experience in crypto infrastructure and fintech, owning full-cycle sales pipelines and consistently running 3-5x pipeline coverage against the target. Closed multiple mid-market integrations across payments, invoicing and checkout, targeting 1M$+ in monthly processed volume.

Work Preferences

Salary

EUR 80,000 โ€“ 90,000

Skills

Market Research & Analysis10/10
Business Development10/10
Web3 Infrastructure10/10
Sales Pipeline Management10/10
GTM Strategy9/10
Data Analysis (8/10)Excel & Data Modeling (8/10)HubSpot CRM (8/10)Crypto Payments (8/10)Outbound Sales (8/10)Partner Management (8/10)Commercial Planning & Forecasting (8/10)Business Intelligence (8/10)DeFi (7/10)ERC-20 (7/10)Ethereum (7/10)SDK/API Commercial Alignment (7/10)Blockchain Analytics (7/10)Python (7/10)IPFS (7/10)

Work Experience

Business Development Lead & GTM

Request Network

Jan 2024 โ€” Present

Closed multiple mid-market ecosystem integrations across crypto payments, invoicing and checkout. Owned sales & GTM strategy design and execution, including ICP definition, outbound motion, and partner prioritization. Owned a full-cycle sales pipeline of 100+ qualified accounts, consistently maintained at 3โ€“5ร— target coverage, targeting $1M+ in monthly processing volume. Aligned partner requirements with SDK/API by coordinating technical discovery with product and engineering. Built and leveraged a strong Telegram-based network of founders and operators from web3 fintech & infrastructure, exchanges, security, iGaming, e-commerce, and trading industries. Represented the company in 20+ IRL events and collected 500+ leads.

Business Developer Manager

Coinshift

Jan 2022 โ€” Jan 2024

Generated and qualified inbound and outbound opportunities, closing on average 3+ new clients per month. Supervised two business development interns. Implemented and owned HubSpot Sales & Marketing Hub, improving CRM adoption, pipeline hygiene, and GTM reporting. Supported GTM execution for the launch of a new network by restructuring pipelines and account fields to track high-intent accounts.

Business Data Analyst

SONAE

Jan 2020 โ€” Jan 2022

Lead developer of Excel data models for statistical analysis and forecasting. Provided superior visibility of product metrics and KPIs on business intelligence dashboards. Facilitator of meetings with the Spanish commercial team. Continuous improvement specialist.

Education

University of Porto

Bachelor's and Master's ยท Engineering and Industrial Management

2013 โ€“ 2019