Growth Marketing Executive
Rhode Island, USA
Growth marketing executive with 20 years driving revenue acceleration and market expansion across financial services, B2B SaaS ed-tech, and industrial tech. Hands-on, data-driven and scrappy. Proven builder of high-performing marketing ecosystems that deliver measurable pipeline growth—from Fortune 500 enterprises to high-growth startups. Expertise in marketing automation, customer journey optimization, and demand generation.
Salary
USD 200,000 – 250,000
Volatility Shares
Feb 2025 — Aug 2025
First marketing hire reporting to CEO. Owned end-to-end marketing plan from strategy to tactical execution for 9-person start-up. AUM increased by $2 billion during tenure. Launched 6 new cryptocurrency ETFs. Redefined advertising, video, podcast partnerships, PR, social media, SEO, SEM, and content strategies. Increased site engagement by 54%; time on site by 94%; events by 21%.
Direxion
Jan 2023 — Jan 2025
Directed strategy and execution across digital channels to drive investor education, brand positioning, and AUM growth by $20 billion. Positioned Direxion as thought leader in leveraged ETF space, increasing website traffic by 28% and improving lead quality by 32%. Designed and launched drip campaigns and behavioral nurture programs, increasing email engagement rates by 30%.
Fidelity Investments
Sept 2020 — Jan 2023
Architected marketing automation strategy and ABM programs targeting HR and RIA professionals. Optimized and personalized workplace benefits journeys (401K, HSA, PEP, Student Debt, Workplace Giving). Redesigned B2B lead-to-sales delivery system and automation mapping. Owned strategic vision and roadmap for B2B events and webcast platform.
CVS Health
Oct 2019 — Jun 2020
Provided digital marketing governance to shepherd integration across cross-functional BUs to improve omni-channel consumer experience. Researched and provided weekly analysis on the potential effects of COVID on the business, including opportunities for retention and growth.
Fortune Brands Home & Security
Sept 2014 — Mar 2019
Built and led team responsible for increasing lead gen by 80%, website traffic by 70%, and decreasing cost per SQL by 74% with same budget YOY. Analyzed competitive landscape and consumer behaviors to develop VOCs. Directed online experiences including content, SEO, SEM, email, Google Shopping, DTC eCommerce, social media, and video. Generated over 180 B2B leads in nine months with $0 ad budget, resulting in $10M of opportunities.
KVH Industries
Oct 2011 — Sept 2014
Developed the company's first formalized digital marketing strategy and team. Led team of five. Utilized prospect segmentation and personalization for B2B & B2C marine satcom and guidance systems. Partnered with global sales to design formal lead management roadmaps. Implemented Marketo automation and Salesforce CRM. Doubled database and reach in two years.
OutStart (acquired by IBM)
Jul 2005 — Oct 2011
Managed branding and communication outreach for B2B SaaS ed-tech firm. Led two website redesigns. Drove inbound and outbound lead generation including email campaigns, freemiums, and trials. Managed webinar programming attributable to 25% of sales opportunities. Designed Salesforce CRM training program and defined sales processes.
MSc · Information & Communication Technologies
BSc · Marketing Communications
Certificate · Generative AI for Business
Certificate · Graphic Design