Samuel Akpan

Global Brand, Content & Communications Lead

Berlin, Germany

🟢Aping In

Brand and marketing leader with 9+ years building portfolios across luxury, crypto infrastructure, and consumer tech. Built brand, content, and PR function from zero at Safe Foundation, crypto's most-deployed smart account platform. Previously led brand marketing for LVMH Moët Hennessy's five-brand Champagne portfolio across 10+ AFME markets, delivering 61% portfolio growth in 18 months.

Skills

Token Launch Strategy10/10

Creative Direction10/10

Crisis Communications & Incident Response10/10

Earned Media & Analyst Relations10/10

Editorial & Content Operations10/10

Go-to-Market Strategy (10/10)Integrated Marketing Campaigns (10/10)Protocol Marketing (10/10)Smart Account / Account Abstraction / DeFi / L1-L2 Ecosystems (10/10)Sponsorships & Partnerships (10/10)Brand Strategy & Positioning (10/10)Executive Thought Leadership (8/10)Stakeholder Management (8/10)Luxury & Consumer Brand Management (8/10)Cross-Functional GTM (8/10)Agency & Vendor Management (8/10)Data-Driven Campaign Optimization (7/10)Smart Contract Development (7/10)AI Tooling & Workflow Deployment (7/10)Python (7/10)

Work Experience

Global Brand, Content & Communications Lead

Safe Foundation

Sept 2023 — Present

Owns integrated brand, content, and communications strategy at Safe Foundation. Built the entire brand and PR function from zero, delivering 239 earned placements and 32% increase in share of voice in the first 12 months. Led narrative for 13+ protocol launches, managed crisis communications including the Bybit exploit (~$1.4B), and institutionalized AI tooling across the marketing function. Promoted from Global PR and Communications Lead in May 2025.

Global PR and Communications

ConsenSys

Aug 2022 — Sept 2023

Led PR and communications across ConsenSys product suite (MetaMask, Infura, Truffle, Diligence) and Linea L2 launch. Delivered $20M+ in earned media value and 6,000+ global mentions for the Ethereum Merge campaign. Led consumer launches including MetaMask Snaps and MetaMask x PayPal integration.

Manager, Champagne Portfolio

Louis Vuitton Moët Hennessy (Africa + Middle East)

Apr 2018 — Aug 2022

Owned brand positioning, creative direction, and integrated marketing for LVMH's five luxury champagne brands across 10+ AFME markets. Achieved 61% portfolio growth in 18 months, $1.2M in earned media value, 500M+ impressions. Won Moët Hennessy's Creative PR Award (€25,000). Launched Veuve Clicquot's Bold Platform in Nigeria (first in Sub-Saharan Africa).

Key Account Manager

Ringier AG (Nigeria)

Jan 2017 — Apr 2018

Won a $25K retainer for Nigerian Breweries in H1 2018. Drove 30% sales increase for '33' Export beer. Won ADVAN Award for Best Social/Digital Marketing Campaign (2017). Managed Jack Daniel's Gentleman Wanted campaign in Kenya.

Education

OTHM, UK

Level 7 Diploma · Strategic Management and Leadership

? – 2021

Metropolitan School of Business and Management, UK

International Diploma · Business and Management

? – 2020

Covenant University, Nigeria

BSc · Mass Communication, Public Relations & Advertising

? – 2015