Eric Vreeland

Marketing and GTM Leader

Durham, NC

🔴HODLing

Marketing and GTM leader with 15 years of experience scaling companies from seed to IPO. Built teams and generated $500M+ in pipeline across Web3 infrastructure, protocol, and consumer verticals. Fractional CMO and GTM advisor.

Skills

Team Building and Leadership10/10

Go-to-Market Strategy10/10

Business Development9/10

Demand Generation9/10

Event Marketing9/10

Account-Based Marketing (ABM) (9/10)Blockchain Infrastructure Marketing (9/10)Product Marketing (9/10)Protocol Marketing (9/10)Token Generation Event (TGE) Marketing (9/10)Web3 GTM Strategy (9/10)Content Marketing and SEO (8/10)Salesforce (8/10)Community Management (8/10)HubSpot (8/10)SQL (7/10)Python (6/10)HTML/CSS (6/10)

Work Experience

Founder / President

Every Dimension

Jan 2025 — Present

Fractional CMO and GTM advisory for Web3 and SaaS companies. Led marketing at Tria (crypto neobank) scaling 50K to 500K+ users; built RevOps at Folio; advised Tabiya Capital portfolio companies; led strategic rebrand at Luffa.

Chief Strategy Officer

Polyhedra Network

Jan 2024 — Jun 2025

1st GTM hire at ZK infrastructure protocol. Built go-to-market function from zero; hired and managed 15 across BD, marketing, community, and DevRel. Led TGE marketing resulting in 3x price increase; grew organization from 25 to 50 employees; oversaw $10M+ in partnership deals.

Head of Marketing

LayerZero Labs

Mar 2023 — Dec 2023

1st marketing hire at leading cross-chain messaging protocol. Built marketing function; managed ecosystem campaigns with 100+ partners generating $10M+ in usage revenue. Scaled Twitter 240K to 510K followers; generated 100M+ impressions; orchestrated product launches and major events.

VP of Marketing and Sales Development

People Data Labs

Jul 2020 — Mar 2023

1st GTM hire. Scaled marketing from 1 to 10 FTEs and SDR team from 3 to 13; generated $100M in pipeline supporting revenue growth from $5M to $35M ARR. Managed $3M+ annual paid budget; launched self-serve product generating $1M+ revenue.

Head of Marketing

Avochato

Mar 2019 — May 2020

1st marketing hire. Managed $100K/month paid budget; cut CAC by 50% and drove $3M+ revenue. Built SEO/content strategy and led event marketing at Dreamforce and Twilio Signal.

Director of GTM

Jobr

Jan 2016 — Feb 2019

1st GTM hire (company later acquired by Monster.com). Ran digital marketing generating $5M+ in revenue; expanded from 1 to 20+ countries; managed post-acquisition integration.

Analyst

Bowery Capital

Jan 2014 — Dec 2015

Sourced and diligenced early-stage investments; managed portfolio support operations; launched firm's podcast.

Enterprise Marketing Manager / Marketing Analyst

Yext

Jun 2011 — Jan 2014

Led website redesign for enterprise lead gen pivot; ran ABM campaigns targeting Fortune 500 C-suite; drove $10M+ in revenue.

Inbound Marketing Manager

HubSpot

Sept 2010 — Jul 2011

Generated 20,000+ qualified leads/month; organized HubSpot's first Inbound Marketing conference.