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HP

Henry Parker Smith

Head of Growth & Operations / Senior Product Owner

Dresher, PA

🔴HODLing

Results-oriented growth strategy and marketing professional with 17 years of experience. Owns operations, analytics, strategy, product, retention, and acquisition. Manages content, design, paid media, lead generation, ABM, development, AI-integration, and UX. Extensive experience in SaaS, B2B, DTC, lead-generation, real estate, and construction/fabrication industries.

Skills

A/B Testing10/10
ABM (Account-Based Marketing)10/10
Affiliate Marketing10/10
AI Integration10/10
Analytics & Reporting10/10
B2B Marketing (10/10)Budget Management (10/10)CRO (Conversion Rate Optimization) (10/10)Digital Marketing (10/10)DTC Marketing (10/10)Growth Strategy (10/10)GTM Strategy (10/10)Lead Generation (10/10)Marketing Automation (10/10)Paid Media (PPC/Social) (10/10)Product Ownership (10/10)SaaS Marketing (10/10)SEO (10/10)Team Leadership & Training (10/10)UX Strategy (10/10)

Work Experience

Head of Growth & Operations (Contract)

The Moving Company

Dec 2025 — Apr 2026

Led a 9-person agency team spanning design, content, paid media, ABM, development, UX, and strategy. Directly managed 4 client accounts. Improved client ROI by 14%, exceeded pipeline KPIs by 19%, ABM lead gen targets by 29%, and improved operating efficiency by 33% via AI integrations.

Senior Product Owner

Vanguard

Apr 2022 — Dec 2025

GTM lead strategist and growth director for Vanguard's proprietary Advice product. Led 8 internal and 16 offshore developers. Produced 58% YoY client acquisition growth (2025), improved retention from 73% to 92%, managed $440k monthly paid media budget, and elevated 17 web products.

Senior Digital Strategist

Muhlenhaupt + Co

May 2018 — Apr 2022

Led 12-person agency team managing 16 client accounts across SaaS, real estate, DTC, and more. Achieved 100% client retention over 4 years, exceeded pipeline goals by 41%, managed paid media between $1.4M–$5.5M annual spend, and delivered over 100 web products.

Senior Digital Marketing Manager

SS Industries

Jul 2017 — Apr 2018

Led a team of 5 spanning content, design, analytics, and paid media. DTC marketing lead for 3 internal brands and 330 product SKUs. Exceeded ROI and ROAS targets by 3%, and met CPA, CPL, and CR targets.

Senior Acquisitions Marketing Manager

Pet360 Retailer

Nov 2014 — Jul 2017

Led team of 3 paid media marketers covering paid media, paid social, and automation. Owned affiliate and retargeting channels. Scaled subscription enrollments by 55% and improved ROI by 12%.

Marketing Account Manager

Gen3 Marketing

Jul 2011 — Nov 2014

Affiliate marketing account manager for 14 client accounts. Responsible for CPA, CPL, ROAS, and client retention.

Education

Saint Joseph's University

MBA · Business Administration

2009 – 2011

Saint Joseph's University

BA · Sociology

2002 – 2006