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William P. Skidd

VP Marketing & GTM Executive | Digital Assets, Fintech, AI

Norwalk, CT, USA

๐ŸŸขAping In

VP-level marketing and GTM executive at the intersection of digital assets, fintech infrastructure, AI, institutional trust, and category creation. Led global marketing for XBTO, driving 300% increase in professional inquiries. Currently Chief of Staff at an AI-driven quant investment firm, translating technical strategy for institutional, UHNW, government, and internal stakeholders.

Work Preferences

Salary

GBP 175,000

Skills

Fintech GTM9/10
Digital Assets / Crypto Marketing9/10
Institutional Marketing9/10
Brand Strategy9/10
CRM & Marketing Automation8/10
Demand Generation (8/10)Python (8/10)Go-To-Market Strategy (8/10)HTML/CSS/JS (8/10)Product Marketing (8/10)PostgreSQL (8/10)AI Tools & Prompt Engineering (8/10)Blockchain & Digital Assets (8/10)Category Creation (8/10)Marketing Operations (8/10)Events & Ecosystem Marketing (7/10)Webflow (6/10)Adobe Suite (6/10)Figma (4/10)HubSpot (4/10)

Work Experience

Chief of Staff

Excite Capital GP

Jan 2025 โ€” Present

Translate complex quant and AI strategy into credible narratives for UHNW, institutional, government, and internal stakeholders. Coordinate priorities across quant, engineering, trading, compliance, vendors, and leadership. Own CFTC, NFA, and SEC registration workstreams and vendor relationships.

Partnerships Director

Ecuadane

Jan 2024 โ€” Present

Built targeted marketing collateral and pitches for America250, PGA Golf, billion-dollar charities, and global financial institutions. Developed eight vertical strategies to move a retail producer into tailored B2B brand marketing and made-to-spec promotional products.

Senior Director of Marketing

XBTO Global

Jan 2022 โ€” Dec 2024

Led global marketing, brand strategy, sponsorships, and content for a premier digital asset firm, increasing qualified professional inquiries by 300%. Unified two companies into one institutional-grade digital asset brand. Cut more than $1M in ineffective marketing spend. Supported market expansion for Brazil, the UK, and Singapore, and helped launch a flagship custody platform.

Founder & Consultant

Business and Technology Consultant / Founder

Jan 2005 โ€” Dec 2022

Developed quant strategies, sentiment indicators, back-testing methodologies, and early forex algorithms prior to Derivee's successful $100MM XBTO Global launch.

Managing Director, Sales and Operations

Collins Funeral Homes, Inc.

Jan 2004 โ€” Dec 2022

Achieved consistent 15% year-over-year growth through lead-generation campaigns and refined sales funnels. Implemented custom CRM, workflow automation, and event-management processes increasing back-office productivity by 300%. Built a prepaid service pipeline totaling $4M through structured trusts.

Portfolio Analyst / Equity Trader

Ettra Capital Management, LLC

Jan 2002 โ€” Dec 2004

Built and managed an algorithm-assisted equity trading platform, executing 200 million shares of NYSE equities with rigorous risk controls.

Education

Saint Anselm College

BA ยท Modern European History, Minor in Psychology

American Academy McAllister

Diploma ยท Business Administration