Mike Barsky

Marketing Lead | Institutional DeFi & Token Growth

Valencia, Spain

🟡Lurking

Crypto-native marketing lead with 5+ years in DeFi, institutional finance, and high-growth Web3 startups. First marketing hire at a ~$1B AUM DeFi fund. Deep experience with RWA-adjacent positioning, token launches, KOL management, and community building. Scaled a DeFi platform from 0 to 100,000 users and $200K ARR.

Work Preferences

Salary

EUR 55,000

Skills

Community Building9/10

DeFi & RWA Positioning9/10

Institutional Marketing9/10

KOL Management9/10

Token Launch & TGE8/10

Content & Thought Leadership (8/10)Crypto-Native Copywriting (8/10)Event & Conference Management (8/10)Growth Strategy (8/10)LP & Partner Relations (8/10)PR & Media Relations (8/10)HubSpot (7/10)Notion (7/10)Google Analytics (7/10)Account Based Marketing (7/10)Affiliate Marketing (7/10)Substack (7/10)Dune Analytics (6/10)Figma (6/10)n8n (5/10)

Work Experience

Marketing Lead

Re7 Capital

Feb 2025 — Dec 2025

First marketing hire — built the entire function from scratch. Led RWA-adjacent co-marketing campaigns: Blackrock's sBUIDL launch, World Liberty Financial, VMS Global. Established institutional narrative positioning Re7 as a trusted DeFi-native fund. Secured PR in Bloomberg, The Block, Hedgeweek, DL News, Coindesk, and Bankless Times. Grew X audience 3.5× and newsletter to 20,000+ subscribers. Managed $200K+ event programmes across Token2049, ETHcc, Consensus, DAS, and 5 private LP events.

KOL & Ambassador Programme Manager

AscendEX

Aug 2024 — Dec 2024

Managed 120+ KOLs and ambassadors across Telegram and social channels for CIS market expansion. Built commission policy, onboarding flows, and content deliverable structures. Drove 1,000+ new user registrations per month at peak.

COO & Head of Growth

Dmany / Scaleswap

Oct 2021 — Jan 2025

Scaled platform from 0 to 100,000+ registered users and $200K ARR through referral systems, KOL outreach, and token launch campaigns. Managed 14 IDO launch campaigns end-to-end. Built community infrastructure from scratch including X, Telegram, and newsletter with 80K subscribers. Designed KOL programme engaging 500+ contacts.

Affiliate Marketing Team Lead

Artmoby / Gowide

Mar 2017 — Sept 2021

Managed $50,000/month performance marketing budget across CPA, CPI, CPL, and CPR affiliate channels. Led and mentored junior team. Handled daily partner negotiations, funnel optimisation, and attribution tracking.

Education

Odessa State Economics University

MSc · Banking

2009 – 2014

Odessa State Economics University

BSc · Accounting & Finance

2009 – 2014