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AS

Adelia Su

Marketing & GTM Operator

Singapore

Twitter / XMessage on Telegram
🟢Aping In

Web3 growth and operations leader with experience scaling DeFi protocols and crypto projects. Expertise in GTM strategy, token launches, KOL campaigns, community growth, and BD. Previously COO/CGO at Prodigy.Fi, Fractional KOL management for Reown/WalletConnect, Community at Lido Finance, Lista DAO. Background in management consulting at Roland Berger.

Work Preferences

Salary

USD 170,000

Skills

Go-to-Market Strategy10/10
KOL Management10/10
OKRs & Operations10/10
DeFi / Web3 Marketing9/10
Community Growth9/10
Token Launch Strategy (9/10)Brand Strategy & Positioning (8/10)Partnership Management (8/10)Social Media Management (8/10)Content Strategy (8/10)Yield Farming (7/10)Budget Management (7/10)DeFi (7/10)Lending Protocols (7/10)Management Consulting (7/10)Product Strategy (7/10)PR & Communications (6/10)SEO Strategy (4/10)On-chain Data Analysis (Dune) (4/10)Business Development (4/10)

Work Experience

Marketing, GTM & Community

Lido Finance

Oct 2024 — Jun 2025

Conducted GTM research and competitive analysis; led internal brand revamp with Tone of Voice guidelines and SEO strategy; owned X/Twitter content at 4–6% engagement rate; supported co-marketing with partners including Aave and Mellow; launched creative community campaigns with Telegram sticker packs.

Chief Operating & Growth Officer

Prodigy.Fi

Sept 2024 — Feb 2026

Built and scaled marketing + BD org from 0→1, resulting in $2M notional trading volume. Owned GTM strategy, OKRs, KPI reviews, product/protocol strategy and roadmap. Defined protocol positioning and messaging; owned Ethereum expansion launch comms (90K+ impressions).

Fractional CMO

Freelance / Fractional CMO

Mar 2024 — Present

Clients included Reown (fka WalletConnect): led KOL campaigns for $WCT token launch, managed $70K budget, generated >500K impressions. Velora (fka ParaSwap): led rebrand, managed $10K budget, generated >20K impressions. RootstockCollective: ran social media strategy for Bitcoin L2 DAO, 6–7% engagement rate. Hats Finance: crafted branding and token launch messaging, grew Twitter 6×, engagement from <1% to >8%, secured 50+ KOL partnerships.

Growth Marketing Lead

Lista DAO (fka Helio Protocol)

Jul 2022 — Mar 2024

Launched lisUSD stablecoin to 18,000 holders and SnBNB to 13,000 holders. Led GTM for partnerships across BNB Chain ecosystem. Managed PR during exploit crisis and YZi Labs investment announcement. Scaled communities: Twitter 9×, Discord 10×, Telegram 3×, Reddit 5K members in 1 week.

Management Consultant

Roland Berger

Apr 2021 — Jul 2022

Supported China market-entry strategy; conducted 10+ expert interviews in English/Mandarin. Contributed to buy-side and sell-side due diligence across cold chain, defence electronics, energy, and industrial automation for transactions >$1B.

Corporate Development Summer Analyst (Internship)

JPMorgan Chase

Jun 2020 — Jul 2020

Analysed KYC onboarding workflow; proposed tech solutions reducing effort by ~17 FTE. Redesigned volunteer onboarding, reducing onboarding time 60% and cutting annual admin costs by £400K+.

Education

University College London (UCL)

BSc · Psychology

? – 2022