Head of Marketing
Remote / New York City
DeFi and crypto marketing leader with 15+ years of experience spanning Web3 (Gauntlet, Kraken, Decent Labs), gaming/hospitality (Caesars), and fintech consulting. Expert in GTM strategy, product marketing, growth, and brand for high-growth companies.
Gauntlet
Jan 2024 — Jan 2026
DeFi's premier quantitative risk manager ($2B+ TVL, 150+ integrations, 50K+ users). Built Gauntlet Affiliate to capture TVL from early-stage fintechs and agentic platforms. Created Claude Cowork workflows for leadgen and social/content automation. Built and launched The Gauntlet Miniapp on Coinbase's Base App. Led post-announcement sales enablement campaigns for Privy, Anchorage Digital, and Utila. Provided DeFi research to Bloomberg and PBS' 60 Minutes. Managed crisis comms during the 10/10 downturn. Reported to Chief Business Officer.
Decent Labs
Jan 2023 — Jan 2024
Product studio building onchain token, treasury, governance, and DeFi lending privacy tools. Led GTM for governance product launch, onboarding 3+ DAOs with $25M+ treasuries. Launched Farcaster presence and expanded X presence with DAO Coffee Talks Spaces. Hosted The Secure Enclave at ETH Denver and Rock the Boat @EthCC (1,000+ attendees). Reported to CEO.
Kraken
Jan 2021 — Jan 2023
One of the largest crypto exchanges globally. Drove 5% incremental lift in conversion to first trade via dynamic welcome series. Helped advance Kraken as top ETH staking leader at 10%+ market share. Led GTM for Kraken Consumer app US launch. Standardized token listing process scaling from ~50 to 220+ assets. Launched first major brand-concert sponsorship with Decentraland's Metaverse Festival. Coordinated $10M bitcoin airdrop for Ukrainian clients. Managed XFN marketing through regulatory/compliance projects across US, Europe, UAE, and Japan.
Caesars Entertainment
Jan 2018 — Jan 2021
Co-founded Caesars' Salesforce product team as part of the company's largest digital transformation. Increased marketing revenue by $40M by launching a 0→1 multi-cloud, real-time martech offers MVP. Achieved 20% drop in SEV1s and saved $4M/year from marketing spend efficiencies.
Caesars Entertainment
Jan 2013 — Jan 2018
Generated 9% lift in gaming spend ($2.5M revenue) by leading vision and build of free slot play wallet. Drove $10M+ cost savings by developing and launching self-serve loyalty kiosks with Everi.
First Annapolis Consulting (acquired by Accenture)
Jan 2009 — Jan 2013
Boutique management consultancy focused on payments/banking. Facilitated product design and customer journey workshops for telco JV Softcard (acquired by Google).
BS · Finance
Honors Study Abroad